Shopify vs Amazon: Which is the Right Platform to Choose in 2021?

When it comes to building your website and selling your products online, there are multiple options available in the industry. Business owners can choose to develop their eCommerce store with numerous features, membership options, and much more. Shopify vs Amazon is one of the most talked-about battles in the eCommerce industry. Both of these platforms are known for providing significant opportunities for online sellers.

In today’s digital world, these two names seem to stand out from the rest. Shopify is the go-to solution for the companies that want to build their websites from scratch.

Any small business can develop an online store with Shopify and start selling the products in no time.

However, if you want to start selling quickly without wasting any time, Amazon is also an excellent option to go with. As an Amazon seller, you can access a massive audience of people who browse Amazon regularly.

On top of that, Amazon doesn’t ask you to build anything from scratch.

Both of these platforms have their benefits to offer, and both of these platforms are quite popular when for selling products online. So, how to decide which one will be the right platform to choose in 2021?

We have carried in-depth research on both of these eCommerce platforms to give you the best and in-depth information. Before we begin with discussing these platforms, we will talk about both of these platforms individually.

What is the Shopify eCommerce Platform?

Shopify is a renowned eCommerce platform that lets you create an online store and manage all the eCommerce functions effortlessly, including the inventory, payment acceptance, and shipping.

It is also a hosted platform which means it is cloud-based. Overall, we can say that Shopify is the best all-round eCommerce platform out there with exclusive features and suitable for start-ups as well as big brands such as Tesla.

Nothing’s better than Shopify when it comes to setting up your eCommerce store and starts selling online.

Let’s focus on some of the pros and cons of the Shopify eCommerce platform-


  • Powerful eCommerce tools
  • Creates a unique brand identity
  • Tons of additional tools
  • Several free templates
  • Various marketing and SEO tools for growth
  • Excellent community support


  • Transaction fees are trouble sometimes
  • The integrations and templates increase the costs
  • Requires more marketing
  • Lacks the capability of adding extra content

Now, let’s talk about Amazon. is an eCommerce giant which allows the business owners to sell their products on this platform. It gives you a platform among thousands of other sellers, and it is the right eCommerce platform if you are just one person dealing in selling a limited number of products. With Amazon, you don’t have to build anything from scratch.

Let’s have a look at some pros and cons of Amazon-


  • Amazing brand exposure
  • Easy to set up and immediate selling
  • Offers gift cards and discounts
  • Convenient back-end environment
  • Good customer support


  • Amazon is only suitable for selling physical products
  • It is challenging to build a brand image on Amazon
  • There’s a lot of competition among the sellers on Amazon

Based on Shopify vs Amazon comparison, these were the pros and cons of both of these platforms. Now, let’s begin comparing Shopify vs Amazon based on some factors to get a clearer idea of which platform is the right one for you.

Let’s begin the Shopify vs Amazon comparison based on the following factors-


When it comes to Shopify pricing, it has an extensive range of features and tools and is quite affordable. If you already have an existing eCommerce website or a social media store, then you can click on “buy now” button to your account with Shopify for just $9 per month.

This is the Shopify Lite package. Apart from this package, there are several other package options available in Shopify such as-

  • Basic Shopify- $ 29 per month
  • Shopify- $ 69 per month
  • Advanced- $299 per month
  • Plus- starts at around $ 2,000

When it comes to pricing of Amazon, it is not expensive either. Amazon is a decent choice for companies and sellers that are just stepping in the online business. It is the right choice if you deal with limited products.

Amazon has two selling options that you can choose from-

  • Individual selling plan- this plan doesn’t have any monthly fees, and you will only have to pay $0.99 fee for every time you sell.
  • Professional selling plan- in this plan, you will have to pay a monthly fee of $ 39.99 per month.

The result- when you want to have your website and are ready to invest in the development of an online store, you can go for Shopify. On the other hand, when you are just starting to sell online and don’t want to invest much, Amazon might be the right option for you.


Let’s first talk about Shopify features. Shopify offers an extensive range of features. If you choose the Lite package of Shopify, it will only give you access to a sales button, but with other packages, you will get decent features.

The range of features is one of the best things about Shopify, which makes Shopify is one of the most popular eCommerce platform the world.

Here are the top Shopify features-

  • SSL certificate for security
  • Premium and free themes
  • Abandoned cart recovery feature
  • SEO and marketing functionality
  • Drag and drop editor
  • Product reviews and testimonials

Amazon, on the other hand, has lesser features than Shopify. It isn’t an online store, and all you have to do is create an account and start selling your products immediately and therefore, there are restricted features in Amazon.

Here are the features of Amazon-

  • Automatic VAT invoicing
  • Unique offers and deals
  • Order visibility
  • Pay by voice feature
  • Product picture and video support

The result– we can say that Shopify is a clear winner over Amazon in terms of features.

Ease of Use

Shopify is considered as an easy to use platform where anyone can set their online store effortlessly. Shopify is designed to build your eCommerce store as efficiently as possible.

It has a clean and clear design, tons help pages and super easy navigation. It has an inclusive approach to eCommerce.

With Amazon, there is no effort as all you have to do is create an account, complete set-up stage, and you are ready to sell your products. Yes, that’s all you need to do to sell your products on Amazon.

The result- when it comes to simplicity of setting the store and ease of use, it’s a draw. Amazon involves less work than Shopify because you only have to set up and start selling but building your eCommerce store on Shopify is also very simple.

Payment Options

Payment options are an essential factor of any platform. With Shopify, if you have a simple or advanced Shopify store, you will have to pay transaction fees until you go for the Shopify payments gateway.

Shopify has more than 100 payment options, including PayPal, Amazon Pay, and others. All these options have transaction fees, so make sure to choose the right one after detailed research.

It also has a similar approach to Shopify when it comes to payments. Amazon Pay is the main gateway in Amazon, and it accepts all the debit and credit cards. It has selling fees as well as a monthly subscription.

If you want to be fulfilled by Amazon, there will be additional fees as well.

The result- Here, Shopify wins as Shopify payment options are more than Amazon. You don’t have to pay a transaction fee if you use Shopify Pay, whereas Amazon’s transaction fees vary from one seller to another.

These were some of the important factors of Shopify vs Amazon comparison. Amazon is the right choice if you just want to sell the products directly, but Shopify is the right eCommerce platform if you wish to have your eCommerce store.

Shopify is well known for being the best eCommerce platform out there, and millions of developers and business owners trust it. Thus, we can say Shopify is a great platform to set up your eCommerce store and reach new heights of success.

Reach Out to Us Today

If you want to hire Shopify developers for your next project, Metizsoft Solutions might be the right company for you.

We have a professional team of Shopify experts who will develop a feature-filled eCommerce store for your business and open new ways of success for you.

Reach out to us today and talk about your requirements; we will assist you the best.

Shopify vs Amazon: Which is the Right Platform to Choose in 2021?

Manthan Bhavsar

Manthan Bhavsar is the one of the most brilliant go-to people, when someone thinks to Hire Shopify Certified Experts! A techie by profession and a technologically driven person by passion, Manthan Bhavsar aren’t shy to blog and share the knowledge he has with the world. If you want to follow Manthan, you can do so on Facebook, Twitter, and LinkedIn.

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