Similarly, there are certain time-tested ways an e-commerce site can ensure higher engagement and traction.
So, it is about some neatly prescribed Do’s and Don’ts that can guide you to come with a good design that delivers enhanced traction and engagement.
Here we suggest and explain a few of them in brief.
Pop-ups serve as a great tool to enhance business conversion if you know how to use them effectively.
You can grab attention quickly while causing little annoyance if you really spare the users by not overdoing it.
Follow these tips for effective pop-ups.
Use pop-ups when the user is just going away without completing the purchase he accumulated in the cart. Just showing a discount for the cart-bagged item, you can encourage him to complete the transaction.
Show something contextual with an event or a purchasing situation.
Don’t show pop-up just after the user lands on the page.
Don’t show pop-ups without solid context or reason to add value.
Product page listing
Customers come to your website to buy products.
Naturally, you need to give utmost importance to the listing of products.
Your products should be showcased to ensure quick access, quick searches, visual engagement and at-a-glance lookout.
Here are a few time-tested tips.
First of all, users should not get overwhelmed with too many choices. Keep the list to a minimum to help them focus on what they need.