According to a recent study, 70% of shopping carts are abandoned. With the remaining 30%, half of them are again abandoned at the checkout stage, meaning that most of the customers left without making any purchase or spending a penny.
In the recent world of increasing competition, it is essential to retain customers and build the trust of your company in their eyes. In order to achieve that, you have to provide a great user experience to the customers.
The main goal of an eCommerce business is to get the maximum conversions. ECommerce retailers are constantly looking for tactics to improve the customer experience inside the store.
When conversions play an important role, the business customizes its eCommerce websites to provide frictionless Commerce and optimized checkout.
How is the checkout made on a Shopify Website?
The following are the steps a customer must follow to make a final payment on a checkout page on a Shopify website.
- The first step is to fill in the shipping information and give your proper delivery address.
- In the next step, the customer chooses the appropriate shipping method.
- After this step, a customer has to choose their preferred payment method- debit/credit card, mobile wallet, cash on delivery, net banking, etc.
- After this, an order preview is generated.
- In the last step, when the order is finally placed, a ‘thank you page will be delivered to the customers.
These were the steps that all the customers went through while making payments on a Shopify website. But customers often leave the page without making payments, which you have to fix.
There might have been several reasons behind abandoned shopping carts, so you must find them and work on improving and enhancing the checkout process on a Shopify website.
We will discuss ways to enhance the checkout experience in Shopify. Let us begin!
- Address Suggestion
The address suggestion feature is one of the latest and most significant additions to your checkout. This feature will allow you to show the possible whole address suggestion to the customers based on the first word of their address.
With this feature’s help, the customer can fill in the address field faster. It will not take a lot of time. This feature gives the customer a good experience.
- Provide Multiple Payment Gateways
With multiple payment methods, you make it easy for the customers to pay as they want to.
Every good Shopify website should have multiple payment gateways such as debit/credit cards, mobile wallets such as Google Pay, Paytm, PhonePe, internet banking, cash, and cash-on-delivery, etc. Providing all these methods will make it easy for customers to make payments and choose their preferred method easily.
- Providing Better UI
You can improve your users’ experience by providing them with a better and improved user experience on your checkout page. Many websites use colorful, 2-3 column layouts to give users a better shopping experience.
You can also add stepwise tabs to keep the customers aware of where they are and motivate them to complete the transaction.
- Offering and Displaying Discounts
A great way to encourage customers to complete the payment and purchase is by offering discounts. Youcan provide automated discounts that appear in the order summary. Also, ensure it can be applied to the product during checkout.
This is a great way to optimize the checkouts and retain customers. It will also create a lovely image of your business in the customer’s eyes, and they will surely come back again.
- Affordable Shipping Charges
Another thing that customers don’t like is high shipping charges. We are not saying don’t charge any shipping fee but charge an affordable shipping fee.
Sometimes, when the shipping fee or the delivery charges are too high, it irritates the customer, which results in them leaving the site.
Do not charge any shipping fees when the customer has purchased in bulk. Similarly, charges are based on the number of things they have purchased.
It can really help you convince the customer to make the payments on the checkout page.
- Use Appealing Badges to Win the Trust
To win the customers’ trust and make them feel secure, you can add badges to your checkout page.
The checkout page becomes more appealing when you add a badge to it. These badges are like a trust seal on your eCommerce website. It works in your favor as it also helps drive more revenue from the existing traffic.
We discussed some of the ways you can reduce shopping cart abandonment during checkout. You can win the customer’s trust and increase conversions with some effort.
Hire Shopify Experts for the Checkout App Development
Metizsoft, a Shopify Web Development Company, has Shopify checkout app development expertise and has successfully completed several projects. We are certified Shopify partners in India, which means you can trust us and our services.
We have a team of Shopify app experts who optimize customers’ checkout experience. They provide customers with an easy and safe checkout. Hire our Shopify developers today! Optimize your checkout and increase your site’s conversions.
For more details, get in touch with us.
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