It will not be wrong if we call the current age the age of mobile phones. We carry our mobile phones almost everywhere. With the increasing use of mobile phones, the need for online mobile application is also increasing rapidly. ECommerce has changed the face of the business.
E-Commerce business is just rising high. Businesses should invest in mobile apps to provide a better experience to their customers. Mobile apps are a great easy to use tool for a better and streamlined shopping experience of the customer. (You will find more infographics at Statista)
Now you just be thinking about why we are focusing too much on the mobile application. But just tell us don’t we all carry our phones with us all the time?
In today’s world, it is very important for a website to be mobile-friendly. Our mobiles are our easy-to-use gadgets that simplify half of our work.
Apart from that-
- Most of the purchases around the globe are now made via mobile phones.
- The number of transaction made via phone phones is increasing tremendously. On the other hand, the number of purchases made via laptops or PCs is dropping.
- Mobile apps are hugely favored by most of the users around the globe. Hence, it is important to create mobile-friendly websites and applications.
Apart from that, it is easier to make purchases from a mobile as it is easy to carry and convenient. Customers actually do like using various applications and are willing to spend money using the app. Therefore, business owners should also spend on app development.
In this article, we will discuss how we can keep the users engaged using the eCommerce apps. So let us read in detail about it.
Give various offers
This is the best way to encourage customers to make more purchases from your app. By giving them various offers, you can gain the trust of your customers.
All these offers give the users the opportunity to buy something unique on a discounted price. You can retain your customers by winning their trust and establishing a good image of your business in their eyes. By doing this, you can keep your customers motivated to return to your store again in the future.
Offer Loyalty programs
Every eCommerce app should give their regular customers loyalty programs to provide the customers the benefit for regularly using that application and being an active and loyal user.
The loyal programs are a kind of a return to the customers for being active. When you offer loyalty programs, it encourages the customers to buy more from your website.
You can also send a special gift or voucher along with the product and surprise them in the most pleasant way because everyone loves surprises.
Using such programs, you can show your customers how much you care for them. It will also be a great marketing technique for your business.
Gifts, bonuses, and discounts
As we discussed earlier, everyone loves gifts. Giving them gifts and discounts will really work in favor of your business. You can gift them something for being a regular buyer or can offer discounts on certain products. This is a nice way of showing generosity towards them.
Make them feel special. Tell them that you care for them and value them. Such types of gifts and discounts will motivate them to return to your app and make purchases in the future.
Have an active support team
This factor is really very important. You might ignore this but a great support team should be there. In case a customer comes across some issue regarding the purchase or anything else, they will go to the support. If the support is inactive or irresponsive, the customer will get frustrated.
An angry customer is a customer lost. Be very sure that the support is responding on time and resolving the queries of every customer without any fail.
When the customer will get the answers on time and if their issues will be solved, they will surely come back again.
Provide Instant delivery
Nobody likes to wait, isn’t that right? Well, none of us want to wait too long for our products. When the business takes too long to deliver the product, the customers get irritated and might even cancel the order if it takes more than a week.
Try to offer same-day delivery on some products or at least try to deliver as soon as possible. The early the delivery, the happier the customer, remember that.
Use content marketing
Customer retention can also be connected with content marketing. It is necessary to create good quality content because the customer can connect with a nicely written and explained content.
The content should be understood easily by the customers and it should feel as if you are talking with them directly. Content plays an important role and well written nicely, it can do wonders.
Express your gratitude to the customers
You should be grateful to your customers that they chose you. Even after a lot of competition in the market, your customers chose you and are loyal to you. In return, they deserve to be thanked.
Thank them all the time with meaningful messages and emails that will light up their mood. You can express your gratitude by sending them a handwritten thank-you note or sending messages on their birthdays and special events.
Apart from this, you can also offer them free shipping which is another way of acknowledging them since who doesn’t like something that comes free?
See, all these techniques can really help you retain the customers and keep them stuck to your application. It will cost you some amount but trust us, it will be worth it. Nobody wants to lose a customer and keeping a customer is not an easy task. Keeping customers is an ideal way to improve your sales and create a brand identity.
All these techniques will help you and you will be successful in retaining the customers. Just go through them and follow them and you will see the change.
Metizsoft is an eCommerce mobile app development company which has worked on many applications successfully. With Metizsoft, you can create your own mobile application and lead in the eCommerce business. We have Shopify experts who have complete knowledge and expertise in mobile app development. Just get in touch with us for any more details or information. Our team will assist you further.