It will not be wrong if we call the current age the age of mobile phones. We carry our mobile phones almost everywhere. With the increasing use of mobile phones, the need for online mobile applications is also increasing rapidly. ECommerce has changed the face of the business.
The e-commerce business is on the rise. Businesses should invest in mobile apps to enhance the customer experience. Mobile apps are a great, easy-to-use tool for a more streamlined shopping experience for customers. (You will find more infographics at Statista)
Now you just be thinking about why we are focusing too much on the mobile application. But just tell us, don’t we all carry our phones with us all the time?
In today’s world, it is very important for a website to be mobile-friendly. Our mobiles are easy-to-use gadgets that simplify half of our work.
Apart from that
- Most of the purchases around the globe are now made via mobile phones.
- The number of transactions made via phones is increasing tremendously. On the other hand, the number of purchases made via laptops or PCs is dropping.
- Users now favour mobile apps around the globe. Hence, it is important to create mobile-friendly websites and applications.
Additionally, it is easier to make purchases on a mobile device, as it is portable and convenient. Customers prefer using various applications and are willing to spend money on them. Therefore, business owners should also spend on app development.
Table of Contents
In this article, we will discuss how we can keep users engaged using eCommerce apps. So let us read in detail about it.
- Give various offers
This is the best way to encourage customers to make more purchases from your app. By offering a variety of options, you can build customer trust.
These offers give users the opportunity to purchase unique items at a discount. You can retain your customers by earning their trust and building a strong reputation for your business. By doing this, you can keep your customers motivated to return to your store.
- Offer Loyalty programs
Every eCommerce app should offer loyalty programs to reward regular customers for their continued use and loyalty.
Loyalty programs are a form of reward for customer activity. Offering loyalty programs encourages customers to buy more from your website.
You can also send a special gift or voucher with the product to pleasantly surprise them, as everyone loves surprises.
Using such programs, you can demonstrate how much you care about your customers. It will also be an effective marketing strategy for your business.
- Gifts, bonuses, and discounts
As we discussed earlier, everyone loves gifts. Providing them with gifts and discounts will work in your favor. You can reward them with a gift for being a regular buyer or offer discounts on select products. This is a thoughtful way to show generosity toward them.
Make them feel special. Tell them that you care for them and value them. Such gifts and discounts will motivate them to return to your app and make future purchases.
- Have an active support team
This factor is really very important. You might ignore this, but an excellent support team should be there. If a customer encounters an issue with their purchase or anything else, they will contact support. If support is inactive or unresponsive, customers will become frustrated.
An angry customer is a customer lost. Ensure the support team responds promptly and resolves every customer querywithout fail.
When customers receive answers on time and their issues are resolved, they will come back.
- Provide Instant delivery
Nobody likes to wait, isn’t that right? Well, none of us wants to wait too long for our products. When a business takes too long to deliver a product, customers become frustrated. They don’t hesitate to cancel the order if it takes over a week.
Try to offer same-day delivery on some products or at least try to deliver as soon as possible. The early the delivery, the happier the customer, remember that.
- Use content marketing
Customer retention can also be connected with content marketing. It is necessary to create good-quality content because the customer can connect with nicely written and explained content.
The customer must understand the content. It should feel as if you are talking with them directly. Content plays an important role; if it is well-written, it can do wonders.
- Express your gratitude to the customers
You should always show gratitude to your customers for choosing you. Even with strong competition, your customers choose you and remain loyal. Therefore, we should thank them in return.
You can always thank them with meaningful messages and emails that will lift their mood. For instance, you can express your gratitude by sending them a handwritten thank-you note or by sending messages on their birthdays and other special occasions.
Apart from this, you can also offer them free shipping, which is another way of acknowledging them, since who doesn’t like something that comes free?
Conclusion
These techniques can help you retain customers and keep them engaged with your application. It will cost you some amount, but trust us, it will be worth it. No one wants to lose a customer, and retaining one is not easy. Keeping customers is an effective way to increase sales and build brand identity.
All these techniques will help you. You will be successful in retaining the customers. Just go through them and follow them, and you will see the change.
Metizsoft is an eCommerce mobile app development company that has successfully delivered many applications. With Metizsoft, you can create your own mobile application and lead in the eCommerce business. We have Shopify Experts with deep expertise in mobile app development. Please contact us for any additional details. Our team will assist you further.
