Magento Enterprise Edition is loaded with a huge range of features and functionalities, which are simply overlooked by merchants.
Here are the top 5 out-of-the-box features that can help you considerably boost conversions within a short time.
The Box Features In Magento Enterprise
- Customer Segments
Magento’s customer segment feature is a powerful tool that can help you achieve significant returns.
You must effectively segment your customers to boost your conversion rate and increase returning customers.
Store owners introduce customer segments by setting simple conditions based on customer behavior patterns.
For example, set a customer segment for all the customers who had purchased items over $200 in the last 30 days.
Include some criteria, such as shopping cart rules, like offering 10% additional discounts to them, and so on.
Now, spend some time setting up customer segments. It will help in providing a personalized shopping experience to those customers.
- Rule-Based Product Relations
Most of the online stores with huge product catalogs find it difficult to set up related products in order to initiate cross-sells and upsells.
Magento Enterprise Edition offers an exclusive feature called Rule-Based Product Relations.
This helps shop owners automate the process of displaying related products based on conditions they set. This then initiates cross-sells and upsells.
For example, in the Men’s shopping store, if a store owner wishes to automatically display Jeans products as upsells to the customers shopping in the shoe category, then he can set the Rule-Based Product Relation feature on a certain condition in the shoe category.
Get ahead and use this powerful tool to create your own set of rules. These rules will apply to specific customer segments, and you will soon see a substantial rise in conversions.
- Reward Points
In order to retain customers, a loyalty scheme must be set up. It will reward the customers for their continuous shopping at the store.
Magento EE itself has a robust feature called OOTB! This feature allows store owners to set how reward points can be earned easily. The number of points one customer can earn with each transaction.
You can set your loyalty scheme bundled in the form of reward points within a few minutes. Customers just love to get additional discounts every now and then.
- Virtual Merchandiser
Magento EE has an OOTB feature for Virtual Merchandiser. It allows the merchant to drag, drop, and save products according to their choice. This gets updated quickly on the website.
Virtual Merchandiser offers two unique features. The ‘Hero Products’ feature constantly displays one or more specific products at the top of the category page. Additionally, ‘Smart Categories’ automatically add products to categories based on certain conditions.
- Gift Registry
Most online stores now offer a gift list feature. It helps customers learn about various products available for gifting purposes under different categories.
Magento EE has a feature known as OOTB Gift Registry, which can help in setting different gift registers.
A merchant can easily define multiple types of Gift Registers with an attribute of their own choice.
For example, a merchant can create a Birthday Gift register. They can also add a gender attribute so customers know if the gift is for men, women, teens, kids, or toddlers. This helps customers purchase products that match their needs.
This feature will also allow customers to create multiple registers based on the merchant’s pre-defined types. Moreover, they can easily add items to gift registers, which they can then share with family and friends.
