In the last few years, mobile-based website traffic has increased considerably. It accounts for almost 30% of web traffic.
This is extremely necessary for the eCommerce website to feature a responsive design. It helps in making a website accessible to shoppers coming from various devices.
Even Magento offers a wide range of features and upgrades. These updates help deal with mobile-based shoppers in a much better way.
- Search Engine Optimization
The eCommerce sector is highly competitive and overcrowded with numerous stores. All of them aim to offer amazing deals and better prices to the same target users.
Consequently, ranking high in search engine results plays a vital role in consistently attracting website visitors.
Focus on long-tail links and keywords. Getting better ranks in these is much easier than the premium and popular short keywords.
Magento offers an extension that helps convert long-tail links into short ones. They are easy to optimize for search engines.
It also helps in optimizing different page titles and headers.
Search engine favours highly optimized titles and links. They are easy to read over and placed on the results page.
- Understand and implement the trends
Black Friday and holiday shopping trends not just help offline retailers score big on sales. It also helps online retailers.
In order to reap the maximum benefits of such a shopping frenzy among consumers, it is necessary to perform some on and off-site optimization.
These optimizations will help you counter many visitor flows on such days. It will also help showcase different time-centric and customer-centric offers on the website.
Ensure your website possesses a responsive web design that will allow users on different devices to access your website without any hassle.
- Integrate responsive design
Nowadays, online shoppers access websites not just from traditional laptops and PCs, but also from a wide variety of devices like tablets and smartphones.
Most websites fail to load correctly and lose features and functionality when displayed on devices other than PCs and laptops.
This disrupts the core users’ experience and ends up providing low-satisfactory results to the users.
Magento offers a responsive design element, which allows the website to adapt to the size of the device screen easily. They do it without losing any features and functionality.
Using this responsive design, website owners can provide the best features to their targeted users. It will also help generate valuable sales through such devices.
- Multi-lingual and Geo-targeting
Most of the eCommerce stores have an international appeal, which makes it necessary to have multiple sites based on geographical location. Magento offers various features that can easily identify the geographic region of buyers on the basis of their internet connection. It quickly directs them to the respective website.
This feature will eliminate the need for a pop-up on the screen asking the user to divert to their country-centric or geographic-centric site.
Furthermore, this feature also ensures that people get the website in their own language for a better understanding of the products and services displayed on the website.
- Follow up with your customers
It doesn’t matter whether you have a simplified checkout process or an ‘extensive’ one; customers are bound to abandon the shopping process for various reasons.
The best way to push sales in these scenarios is to do a follow-up on these customers. Magento offers various tracking features, which track shopping cart abandonments and incomplete checkout processes.
With this information, the eCommerce website can get in touch with the shoppers by sending them mail or calling them in order to get to know what caused them to leave the shopping process.
This feedback will help fetch better deals and eliminate those that might have resulted in abandonment.
Following up doesn’t always prompt the shopper to return and complete the order. But it can help identify different problems the shoppers face.
