ECommerce websites have become so sophisticated. Now, it offers a wide range of products that can remain fixed to the screens for hours.
However, each eCommerce store doesn’t share this kind of popularity of customer flow. It’s because they falter on one or the other front, which seriously limits the web traffic or a desirable number of sales.
Read More: A Guide To Maintain Your E-Commerce Venture
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Here are the 8 most essential things you must consider. It will improve the appeal and features of your eCommerce website.
- Quick site load time
An eCommerce website is typically bulky, so it requires robust server support to ensure a quick loading time.
If an online store takes more than a few seconds to load or displays images slowly, its bounce rate will significantly increase.
First, limit the site’s loading duration by optimizing the size and content of images and videos, and fix broken links and other issues.
Then, boost your servers and ensure the website offers a consistent and quick load time from product Browse until the checkout process completes
- Focus on intuitive navigation
While a large variety of products on an eCommerce website helps attract more shoppers, poor navigation will deter them from returning.
Hence, it is vital to create a robust design that offers intuitive navigation support without limiting the website user’s choices.
Offer shoppers a wider range of sorting options so they can easily categorize products by various attributes like price, type, or size.
However, be careful not to provide too many searchable options, which can lead to decision paralysis.
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- Give away freebies and deals on the homepage
Online shoppers are an impatient breed and will abandon your online store as soon as they find no freebies or the best deals to look out for.
Therefore, showcase your most attractive deals and offers on your homepage. Even give out discount coupons right when they enter your website.
This will keep online shoppers engaged for a considerable time on your store and even result in good sales.
- Must have a store finder
The store finder tab is a must-have option for online stores with many local and national brick-and-mortar stores.
Most of the conservative shoppers prefer to check out the actual store location in order to gain trust or to simply find out the nearest store.
Store finder can be placed at the top or bottom of the webpage. They make sure it offers a search box for a country, zip code, or city search.
- Integrate smart chat and customer support
An online store cannot provide personal attention to every visitor to assist in buying products.
However, an alternative can help you reach your customers instantly: integrate chat support. This allows users to contact you without hesitation regarding product issues or to clarify any points.
Chat support will also remove customers from their decision paralysis mode by providing swift and smart replies to their queries.
- Disclose the payment systems and shipping fees
Some online stores lose customers right after payment, either due to high shipping costs or unacceptable payment methods.
You must handle this severe case cautiously because it leads to a bad shopping experience and might keep shoppers away from your site.
You can easily avoid this by simply disclosing shipping costs and acceptable payment systems right at the beginning.
Integrate the maximum number of payment gateways in your cart software and showcase them on every website page.
You should show shipping costs directly on the product page. No shopper wants a surprise of higher shipping costs at payment time.
Show Trust Marks on the Website
Online fraud is common today, and the eCommerce world has suffered greatly.
The website, unlike a physical store, doesn’t offer much apart from the name and number of products listed on it.
It is not enough to convince the online shopper that this is the right platform to spend their money on buying products. They even doubt the security level related to payments made via net-banking and cards.
In order to develop a trustworthy, safe, and secure website for users, the trust marks should be shown on the website.
Many online authorities, such as Network Solutions, GeoTrust, Verisign, MasterCard, and Visa, provide online accreditation certifications.
