Why GDPR is Important for eCommerce?
Keep in a mind that it will be interesting not only promotional. If they found it boring or only a way to sell your product they will mark you as Unfollowed.
A good way to engage with more people be to hold a contest or conversation with online users.
Writing an article or blog or any other form of content is a powerful strategy to attract visitors to your website.
You need to take care that your article will relate to the product, but not for advertising or promote your product.
For example, you can use the topic “Which is the best outfit for the Diwali”.
In this, you can share your idea and at the end of the article or blog include an image or link to your product.
When people read it, they will be automatically started browsing your shop.
Also, you have to post an article with relevant topic regularly and you need to analyze which one generates more traffic to your site.
There are numbers of tools available to help you to track your visitors, like Google Analytic.
Email marketing is the most powerful way to enhance your relationship with your current and previous customers as well as visitors.
If they only visit your site and do not buy anything, then capture their email address and add it to your mailing list.
Once you’ve prepared your mailing list, it’s time to send an email regarding ads, coupons, special offers or anything you want to promote to your visitor.
You should do this once in a week, it will give you a time to execute your next plan.
There is a good deal of email marketing tools available in a market like Mailchimp, Cakemail.
These tools help you to send email to your subscribers, manage them and track results.
Just like acquiring a new customer is important, it’s important to stay connected with customers who have visited your site previously. No matter whether they buy anything from you or only browse.
If you start with your old customers, undoubtedly the results will be better.
You can do it with the help of companies such as AdRoll or Retargeter or Google Adwords.
It enables you to build a targeted campaign of your product so that relevant ads appear to the web users in the web pages or websites.
If you’ve enough funds to spend on paid advertising, then pay-per-click is a great option to generate more sales.
PPC is a way of marketing in which is someone clicks on your ad displayed on other’s website, they redirected to your site and you get charged for that click.
You can choose your specific product and also a specific time to display that and you have to pay for it when your ad is clicked by person and land on your site.
You can use Facebook, Google Adwords for this purpose. No doubt it’s expensive but once it’s all set correctly, it will generate high ROI.
Buyer’s review of your product and services highly affects your sales. Positive product reviews is an essential strategy to attract more traffic.
It’ll give your visitors the confidence they need to buy anything from your site.
You don’t have to spend time reaching out to shoppers to get new reviews, this will become very easy with the social review app.
Yes, social review apps like Yotpo, Product Reviews enable you to add customer review feature to your site and help you to increase sales.
Time taking and long read, but hopefully, the post is worthy of your valuable time.
These are just a few of the numerous ways to promote your online eCommerce Stores.
Start with any of them and boost your online sales. We’d love to know how some of these ways are helping you.
Post your success story in the comments section below.