The much-awaited Black Friday Cyber Monday sale 2023 is only a few weeks away. Brand owners worldwide have already started planning and are excited to make the most of it. Many market pundits have already predicted that BFCM will set a record for sales this year.
In 2022, Shopify make sales of $7.5 billion* from independent businesses worldwide. Hence, looking at the increased business and market trends, this year will be larger than the previous one.
Hence, to help you hit the jackpot, we have developed this top Shopify checklist for BFCM sales 2023. It will help you strategize better and enrich the revenue goal.
Table of Contents
Shopify Pre-selling BFCM Sale 2023 Checklist for:
Read on to know what you need to focus on and how to improve it for the most profitable BFCM sale in 2022
1. Prioritize Mobile Marketing:
Mobile-first is the right strategy for the BFCM sale. Mobile phones and Apps have become an integral part of everyone’s lives. People shop most via mobile apps. And why not? When you have the liberty to “buy on the go /from anywhere” option, why would you prefer big screens? This thing will also play a crucial role in the upcoming BFCM sale.
There will be more mobile shopping than desktop shopping. Therefore, to maximize profit, mobile-first should be your primary strategy.
2. Assess Checkout Experience:
Your checkout experience is vital and critical to your overall profitability. You have worked hard to attract customers, but if they leave your site without making a purchase, all your efforts will go in vain. Your eCommerce store’s success depends on how many sales you drive, not how many people visit.
Thus, boosting your checkout completion rate by five or ten percent can make a notable difference in your store’s overall sales. Make your checkout as simple as possible.
For example:
- Create an easy-to-navigate Checkout landing page
- Enable various payment options
- Integrate Multiple Language Options
- Various Payment Options
- Easy Cancellation Option
3. Run Multiple Tests of Your Sites:
Testing your site before the sale will be highly helpful. Test your site and gather feedback before the sale to identify what is lacking. Gather customer feedback on your site to ensure it is ready for sale.
If your site isn’t fully prepared or has issues, it will affect sales during BFCM. It’s better to run multiple tests on your site in advance across various devices and screens, and resolve any issues before the live sale.
4. Prepared for Prompt & Precise Personal Support:
During the BFCM (Black Friday Cyber Monday) sales, shoppers and merchants experience a busy and stressful time. However, customers are satisfied with their purchases when they receive prompt, personalized customer support. Therefore, to increase profits, it is vital to ensure that the support team responds quickly and provides courteous service.
The team should be able to resolve buyers’ queries and deliver friendly and attentive service to create a positive shopping experience. It is crucial to treat customers respectfully and provide excellent service to ensure their satisfaction and loyalty to your business.
5. Create Hype Among Customers:
Creating hype and anticipation among your customers before the Black Friday Cyber Monday (BFCM) sale begins can lead to massive success. You can achieve this by sending them emails detailing the deals and offers you will provide and posting sneak peeks of the sale on your social media accounts.
The more excitement you generate, the more customers look forward to your store during the sale. It’s better to start the promotions early, as this will help to build up the hype and keep customers excited throughout the sale.
6. Prepare Your Website to be Rock-solid During the Sale:
During sale seasons, such as BFCM, your store will see increased traffic. Marketing analytics is a valuable tool for addressing the rise in traffic, but you may still need an optional user-tracking tool.
This tool will combine all the details during the Black Friday Cyber Monday sale. The Shopify app store offers applications and other analytics tools you can use to manage and increase traffic.
7. Be Prepared for Emergencies:
It is crucial to have a contingency plan in case of any unforeseen circumstances during the BFCM sale. A worst-case scenario may arise; it is essential to be prepared. Since this is an important sale, it is necessary to ensure no loopholes in any aspect of it.
Bottom Line:
Here are some pre-BFCM sale tips to review before the sale begins. Ensure you are prepared and ready to conquer the BFCM sale 2023. We hope this final checklist helps make this year’s sale a memorable one. It’s high time you were ready for the sale. Prepare well and make it memorable. All the best to all store owners with a fantastic Black Friday/Cyber Monday sale in 2023.
