Now, Magento 2.2 is here. The name Magento, an E-commerce platform, is quite popular among online merchants and the larger community of bloggers and developers.
It is one of the best e-commerce platforms to locate your business website.
No wonder it is the first choice for many startups and big businesses to leverage their business potential.
Now, with the release of the latest version of Magento, which is Magento 2, the new features would give more freedom to online merchants to enhance their site’s look and to manage their business operations better.
It was the most popular eCommerce software for building a business website.
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Now, let us figure out why Magento 2.2 is the most preferred choice for business owners when launching their websites.
- It Is Open Source and Offers Full Control
The best thing about Magento is that it is open source. It allows business owners to have complete control over their site’s look, content, and management.
At the same time, Magento’s free community version is the preferred choice for individuals who have a limited budget and yet want their site to look good.
- Magento Is SEO Friendly
It is no secret that being SEO-friendly attracts more visitors to your site and thus can be a major reason for driving potential customers to your website.
As Magento is open-source, you can add various third-party SEO solutions to attract customers.
- High Scalability
Magento is trusted by both small start-ups and big business houses due to its amazing ability to accommodate the needs of any business type and size.
If you own 1 store, 2 stores, or 50 stores, Magento has the space and design to add any number of products and stores to the site.
- It Offers You Multiple Language Support
Magento’s multiple language support options cater to the needs of companies operating globally or beyond the home market.
Thus, the language support feature helps widen your business’s reach.
Similarly, Magento has a currency feature to ensure hassle-free transactions across different geographical locations.
- Magento is 100% Secure
Magento is high in performance and scores points over other eCommerce platforms when delivering safe and secure services to its clients.
Data safety is an important issue for online merchants as all the financial details of customers are stored on the site’s platform and thus must be protected at any cost.
- It is Mobile Friendly
So many people prefer buying items on their mobile phones over other media. Knowing this fact, Magento is perfect for giving its mobile users a rich and personalized site viewing experience.
- User-Friendly Admin Panel of New Magento Version
The new version of Magento has a very user-friendly admin panel. It has been relocated vertically on the left-hand side. It also displays sub-navigation upon click.
As a business owner, you will find this new version more intuitive.
It gives you more autonomy in managing your business operations. You can also customize the panel to suit your requirements.
Besides the improved navigation system, Magento’s new admin panel includes Ajax Loading, Adding Video for Product, Expanding Filters, and Configurable Attribute.
So, when are you upgrading your older Magento version to the new Magento 2 version?
- Fine Catalog Management System
Magento allows you to add and manage multiple stores from the same admin panel. This saves time and ensures a hassle-free experience for the admin user.
- Offers a Large Number of Extensions
Magento offers a large number of extensions to improve the overall experience of the customers.
It gives admin users the liberty to customize their store as they wish with the help of plugins or modules. ‘Shopping Cart ‘ and ‘one page checkout’ are examples of Magento extensions.
- Community Support
Magento’s support system includes the wider community of developers, business owners, customers, and you and me.
The continuous interaction between the developers and users makes it an open and receptive platform for new ideas and technological upgradation.
This brainstorming process delivers high-quality service to the end users of the e-commerce platform.
At Last…
Despite facing stiff competition from other eCommerce platforms such as BigCommerce and Shopify, Magento continues to carve a special niche among the online business community.
This is due to the quality and enhanced services it provides to its users. Plus, there is continued support in the form of regular technical updates.
However, to push your online business to new heights, you must hire Magento Developers to get ahead of your competitors.
