Leading businesses all across the globe are beginning to understand the significance of responsive web applications.
Therefore, you see enterprises heavily pursuing web-responsive apps. They do this as part of their strategy to make cross-platform app development easier and more streamlined.
They know how this will help them attract more and more new users.
There’s a need for enterprise architects to understand that it exists. This ranges from basic web pages to custom-made native applications for various smart devices. Furthermore, responsive apps are a part of that continuum.
To test these apps, one requires a comprehensive strategy. Specifically, this strategy explores both the physical characteristics of different devices and the various kinds of users.
Anything your customer will directly use must have a responsive design.
Ultimately, this is the primary thought process a business needs to successfully strategize a better customer experience and onboarding process.
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What Deems an Application Design as Mobile Responsive?
Spanning right from simple websites to more complex native applications, having a responsive mobile app design forms a part of the larger continuum of app experiences.
Crucially, one major inclusion to this is easier access to traditional websites. However, it also delivers a more customized, better user experience on native devices.
With traditional websites, we know how they do not scale well.
They can easily make the user experience a clumsy one, especially if opened on older devices.
With responsive design, we expect navigation features and content to adjust dynamically, regardless of the different types of devices users will use it on.
We know that one of the primary expectations of mobile-responsive design is the scaling of content. This further leads to a more consistent user experience.
However, even then, features like larger image sizes and icons can impact app performance.
There’s a need to retrieve these over slower networks and then scale them to fit a screen.
Many organizations, therefore, use adaptive design, which uses server-side logic to adjust the content for different devices.
After all, responsive is about taking stuff, only to reformat it to the size of a given screen.
Building blocks as a way to accelerate responsive development
Enterprises need to develop a strategy. This will help them rapidly iterate responsive apps to address any usability flaws, improve the user experience, and finally, better align the app with long-term business goals.
For this, companies have beta testers, in-house testing, and ways to mine data from end users. But, going for manual coding could easily slow down this process.
That’s where the concept of building blocks comes into the picture. They help deliver incremental releases much more rapidly.
They let people build basic mobile and desktop apps without the pressure of becoming an expert in designing and coding. As a result, the development cycle is shortened.
We can make the prototype like this: more and more companies are opting to release every single app feature almost immediately. Then, they revise it very quickly based on early adopter feedback.
Integrate UI functionality into app development
Companies can try to speed up the iteration process by testing an application earlier in its development lifecycle.
Such a strategy and proper tools could minimize the overhead and potential errors that human involvement could introduce.
As far as strategies go, the best way to start is with testing on real devices, as much as you can; it is always a great idea.
Always conduct these tests, keeping the end user’s perspective in mind. You can only properly test a workflow if you treat it as the end user would experience it.
As you check the resolution size, always look for “fit.” This ensures that you support a user workflow across a variety of devices.
Do not forget to calculate the frustration factor.
That means a mobile app design & development company responsible for creating responsive mobile apps must calculate the impact of their design and code-related choices on user experience.
People usually get quite frustrated if they wait more than 1 to 2 seconds for UI feedback. Therefore, keeping these times between .25 to .50 seconds is a good target.
In conclusion…!
The business executives who are driving these mobile app initiatives are mainly concerned with how their mobile strategy could successfully drive the bottom line. This can include increased revenues, customer satisfaction, and higher retention. You should consider all these factors while testing the effectiveness of your mobile-responsive design.
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