measuring the ROI generated through the marketing campaigns. There is a standalone campaign tracking feature within Google Analytics.
There is also tracking capability to evaluate the marketing results of various avenues including Emails, Facebook, banner ads, and various things.
Google now equipped the Analytics with an array of SEO reports.
These reports allow you to see and evaluate your performance within Google’s search rankings that you are targeting.
While managing a web store you need to make most of the Google Analytics and apart from the above-mentioned ones you should also set up features like Safety Net Profiles and Filter for Internal Traffic.
With so many tools available for you, Google Analytics can just help you deliver a perfect e-commerce store.