Shopify Experts will help you integrate the e-commerce tracking feature and Shopify will automatically send e-commerce data to Google Analytics just after you establish the connection.
For other platforms like WordPress, you have several value-added plugins to take care of such tasks.
Setting up Goals
Google Analytics has a powerful feature called Goals. It allows tagging almost anything as goals and thereby tracking them. This feature is particularly there to help you track business conversions.
To understand what you need to track begin with the singular critical element of your site.
In this way, it allows tracking Newsletter signups or the conversion from the page view or any other avenues of business conversion.
This is the time you need to decide on the type of a goal you wish Google Analytics to track for your website.
Some of the most commonly tracked goals by a vast majority of e-commerce websites include URL Destination, Visit Duration, Page Visit, Event, etc.
Connecting Your AdWords Account
For a commercial website, it is very likely to use AdWords. Now you need to attach your AdWords account with your Google Analytics account.
AdWords offer a vast wealth of customer data and you should utilize the same for the benefit of your website.
This is another important feature that every website invariably needs to activate. It allows Google Analytics finding resources by searching the web pages within a website.
All you need to do is to connect the Google Analytics account to the internal site search feature.
This will allow you finding all the keywords people normally search for on your website.
Setting up Campaigns
It is common for business websites to run campaigns. Measuring and evaluating the outcome of campaigns is crucial for the success of a website or web store.
This is particularly done by measuring the ROI generated through the marketing campaigns. There is standalone campaign tracking feature within the Google Analytics.
There is also tracking capability to evaluate the marketing results of various avenues including Emails, Facebook, banner ads, and various things.
SEO Reports through Google Webmaster
Google now equipped the Analytics with an array of SEO reports.
These reports allow you to see and evaluate your performance within the Google’s search rankings that you are targeting.
While managing a web store you need to make most of the Google Analytics and apart from the above-mentioned ones you should also set up features like Safety Net Profiles and Filter for Internal Traffic.
With so many tools available for you, Google Analytics can just help you deliver a perfect e-commerce store.
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