Have you ever heard about brand collaboration? I am sure you must have. Well, a brand collaboration is where two highly or not so highly brands join hands to benefit each other business and brand value. The same thing happened with Shopify and Youtube in the recent past. And that’s what this blog is all about!
Recently, Youtube announced that it is partnering with Shopify, allowing its merchants to feature their products directly in its live shopping channels.
It means that those merchandise with a valid and active Shopify store can now link it to their Youtube channels and efficiently boost sales and brand value.
By doing this, Youtube allows viewers to buy directly from their channels without making them visit external shopping links from the description box. How cool is that, right?
So before jumping straight to the Shopify stores and Youtube channel connection procedure, let’s have a look at:
Now, coming to the mainstream subject, let’s show you how you can connect your Youtube channel to Shopify and leverage the newly added shopping tools to boost your sales and revenue.
Consider following the below procedure to connect your Shopify stores to Youtube:
After clicking the Continue button, you will be directed to Shopify by Youtube, asking you to complete the process.
Now, you need to Sign in upon prompted and click on the Add App option to add the Google channel to Shopify.
Followed by you need to complete the following steps on Shopify.
You are almost close to the final step.
Now, complete the setup process by following the below steps:
Now that you have successfully connected your accounts with Youtube, you must sync your products with the Youtube channel.
To do that, you need to follow the below-mentioned procedure:
Once you complete the setup process, Youtube will review your products and check whether they comply with its and Google Merchants Centre policies.
Nothing to worry though! The overall approval process is said to take a few business days. However, once you get the final approval, you are set to appear your products on Youtube, and most importantly, you have the advantage of selecting your choice videos to make them appear.
If such huge brands like Youtube and Shopify collaborate to improve merchants’ and shoppers’ lives with tiny technical changes, then there must be some advantage.
So let’s have a look at those core benefits of connecting Youtube to Shopify:
It’s an essential part of any viral marketing strategy.
With the new collaboration, creators now have the advantage of featuring their products directly beneath videos, on end screens, and elsewhere across YouTube.
These updates and changes have significantly impacted the automation process.
As a result, the product catalogue will now automatically sync with Youtube. The updates work in the background while adding and removing the products to Shopify.
With these Live Shopping features, the creator can efficiently manage their product tag and appearance on a Livestream directly from the Live Control Room.
With new features, on-site checkout has become easy and reliable for users. They can buy products directly from the channels without leaving youtube.
(Note – The On-site checkout is currently available to channels in the US region only.)
Once you connect your Shopify account to the Youtube channel, you will unlock the Store Tab, which serves as a digital storefront.
“YouTube says it’s aware that creators spend a lot of time developing their products, so it wants to make it easier and flexible for them to manage their stores on YouTube and bring their products directly to their audience through these new tools.”
The primary reason behind this collaboration is to cut the distance between shoppers and merchants struggling to generate traffic and revenue through Youtube. Youtube is continuously working towards improving the platform visibility and performance along with Shopify by making it a core Shopify destination.
However, these changes and updates are still new, and the chances of getting stuck during the setup process will stay high till the next few months. In contrast, we suggest you hire Shopify experts to move ahead efficiently and quickly adapt to changes to take advantage of your competitors.
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