You may have gotten this breaking news by now. Yes! MailChimp, the popular marketing platform, has decided to part ways with Shopify, citing privacy concerns for its users due to Shopify’s new partnership agreement.
Well! On the other hand, Shopify has given a different reason for this breakup. Shopify accuses Mailchimp of providing a poor merchant experience and of failing to agree to the Shopify Partner Program Agreement.
Accordingly, both parties accuse each other of failing to respect the other party’s concerns regarding customer privacy and data.
Whatever the reason, MailChimp has ended its contract with Shopify, and merchants who use MailChimp may now need to explore new options for marketing their online stores.
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What Next For Merchants Who Use Mailchimp as Marketing Partner?
MailChimp is used by many online merchants to promote their stores through the platform’s bulk email capabilities. However, it is no longer a viable option for email marketing after this divorce.
If you are a Shopify merchant, consider the following options to continue your E-Commerce marketing campaign.
Some of the top email marketing solutions for your Shopify store are:
OmniSend Email Marketing and Sms
You can consider using this application for email marketing. It offers the same services as Mailchimp.
Marcello Marketing Automation
It offers a free plan and claims to grow sales through its email marketing campaign.
Jilt eCommerce email marketing
It features a popular marketing application on Shopify. You can try this for popularizing your online store.
Seguno: Email Marketing
Segundo is also an option you can consider for email marketing for your store.
Klaviyo: Marketing Automation
This application also does marketing in a very creative way. Again, a reliable choice for your online store’s marketing plan.
Conclusion
Whether you are a MailChimp user or not, the days ahead are positive for you. You still have options, as listed above, to continue advertising your store through the services offered by the applications mentioned above.
You may contact us at Metizsoft for any advice or information related to this recent development or anything else. We are top Shopify Experts and work hard to achieve big goals in the world of E-Commerce.
You can continue to visit Metizsoft for more updates on E-Commerce, and we wish you Good Luck!
