As 2023 is an inch closer to wrapping up, we are heading toward the most extensive shopping festival. Both shoppers’ and business owners’ long wait is now only a few weeks away. I am sure the internet will go wild for that specific period this time. Yes, you guessed it right. It’s your favorite Black Friday Cyber Monday sale!
This time, the excitement level of BFCM is high, especially amongst business owners. Many have already made up their mind and listed the offerings. And why not? It’s one time when everybody seeks to bring some quick money. Last year, Shopify merchants made more than $7.5 billion in sales from the Black Friday Cyber Monday event.
This is not less than a spectacular number anyway. Since the number of Shopify merchants over the period is high, we can expect a higher revenue this time than last year’s sales.
But Before finalizing your BFCM market plan for 2023, remember to review this article. Our Shopify experts have come up with some helpful BFCM tips in previous year’s sales and this year’s, too, to help you increase your brand value and sales share.
Table of Contents
Eleven Black Friday Cyber Monday Tips for Business Owners
Enhance their customers’ shopping experience and make the most of this once-a-year shopping event:
1. Make Early Plans
Early plans lead to clarity and compatibility in business and life. When you plan early, the chances are high that you will end up executing your plans better than those who don’t make early plans. As a business owner, you must prepare your list of products, their pricing, and the discounts you wish to put on the BFCM sale. Moreover, early plans will give you ample time to run campaigns, promoting your products globally to a broader audience.
2. Notify About the Offerings in Advance
Of many, the most underrated yet highly effective strategy is to keep surging around your audience’s memory till the final day. It will do two things simultaneously. First, your customers will learn about your participation in the BFCM 2023 sale event with a broad range of products and offerings. Two, if somehow they won’t make the purchase, they will forward those reminders to their near and dear ones to use it efficiently on their behalf. You can use mediums like social media DMs and, the most preferred ones, Email marketing to stay in touch throughout the sale period.
3. Manage Your Inventory
One of the most challenging prospects during the Black Friday Cyber Monday event is maintaining the inventory. You don’t want to ruin your customer relationship with a “This product is out of stock” tagline. You should ensure that you have everything ready in considerable amounts to fulfill everyone’s demands. If you need to know the exact numbers, get your warehouse manager and know what’s left in what order. If required, fulfill it before the BFCM starts.
4. Ensure Easy Gifting
Placing a gift card and promo codes with the products is a wise marketing strategy that enhances sales. However, users sometimes need help to cope with those gift card challenges and fail to ensure their benefits. You can help your customers avoid promo codes or gift card obstacles by making them easy to understand and access. Focus on making it straightforward so users can get the most out of it.
5. Offer Discounts to Loyal & Regular Customers
Every merchant has a group of loyal customers who only buy from them, if not regularly, then every time they plan to purchase. For those loyal folks, you must bring something out of the box offers and give proper thanksgiving to them during the BFCM 2023 sale. This small gesture will make them feel happy and overwhelmed. And who knows, they might bring some new customers along with them.
6. Offer Convenient Service
Beyond buying and selling, convenient customer services could earn long-term customers. You have nothing but to make the shopping, payment, and shipping experience as smooth and flexible as possible. Give your customers multiple payment options, such as:
- Credit/debit card
- COD or Cash on Delivery
- Net Banking/UPI
- Pick Up In-store
- Buy Now, Pay Later (BNPL)
- Contactless Payments
7. Leverage Chatbots
Chatbots are AI-powered assistants that quickly answer specific queries, just as a customer service representative would. They can enhance your response time, allowing you to reply quickly and accurately to customers from various platforms, including your website, social media channels like Facebook and Instagram, and even mobile apps.
The quick responsiveness and accessibility of chatbots can improve customer satisfaction and convert potential buyers into actual customers, resulting in higher conversion rates.
8. Partner with Influencers
Collaborating with influencers to endorse your product can be a powerful strategy for cultivating extensive brand recognition and credibility. When executed effectively, influencer marketing can amplify brand visibility and facilitate direct sales generation, particularly during your seasonal initiatives.
9. Offer Reward for Referrals
Leveraging the power of word-of-mouth marketing is a great way to boost your business growth. You can use this strategy during the Black Friday Cyber Monday sale by acknowledging and rewarding customers who spread the word about your business.
One way to do this is by providing incentives, such as discounts, coupons, or redeemable points, for every new customer they refer. You can boost your sales and improve brand visibility by encouraging customers to recommend/refer your brand to their loved ones.
10. Offer Quick, Easy, and Hassle-free Return Options
Returns are a crucial aspect of any customer experience, and no BFCM checklist is complete without tips for handling returns and exchanges. Ensure your store’s website has a clear, well-communicated return policy showcased in multiple sections of your website, such as:
- Shipping and return policy page
- FAQ page
- Products page
- Via order notification emails
11. Leverage Countdown Timer Option
Countdown timers can create a sense of urgency, perfect for limited-time events like Black Friday sales. This sense of urgency can encourage impulse purchases and push hesitant shoppers to complete their purchases. A flavored water retailer, Hint, used a countdown to promote its Cyber Monday sale, sending a clear message to its customers that they should buy the product now or risk missing out on the discounts available.
Bottom Line:
Making the best of it on the upcoming Black Friday and Cyber Monday Sale 2023 won’t be easy for you. Remember, you will compete with global retailers and merchants with better plans than you. So, you need to be well aware of its proceedings and be ready for the challenges that come with it. However, you can achieve your target without many hindrances with clear Black Friday and Cyber Monday sale strategies. Hence, follow the above tips and get the most out of it. For more updates and help, contact Metizsoft Solution officials, your most trusted Shopify partner!
