The most common issue eCommerce business owners often encounter during or post-store development is the “eCommerce checkout flow.” A streamlined, easy-to-understand, and user-friendly eCommerce checkout process is a key asset that can enhance product sales and revenue.
Hence, making it relevant to the business model and convenient should remain a top priority for all merchants.
Ultimately, you don’t want your customer to come to the final stage of purchasing your product and be left out because of a messy checkout flow. It’s the last thing a business owner wants or dreams of.
In this blog, we have outlined the best eCommerce checkout flow methods. What does it consist of, what is the best practice, and how does it help drive revenues?
Table of Contents
What is eCommerce checkout flow?
The eCommerce checkout flow is the process buyers follow when purchasing from an eCommerce website or app. It starts with adding products to the cart to receive a purchase confirmation notification.
The general eCommerce checkout process (flow) consists of a series of step-by-step processes that guide the customer through the transaction. It includes the following:
- Shopping Cart
A place, or a basket, where the customer adds the products they wish to buy. Later, they can review it and remove it also.
- Checkout Button
Upon clicking, it initiates the checkout process.
- Shipping Infomation
Comprises a form where buyers input their address and contact details for shipping.
- Payment Information
Buyers enter their debit and credit card details, along with other essential payment information, in this section.
- Order review
An overview of purchased items and related shipping and payment information.
- Order placing confirmation
The final stage is where buyers land upon completing their purchase from the site. It consists of their order number.
These might sound like usual checkout steps, but they are essential for every angel. These steps shape your buyers’ buying decision and stand between a secure, profitable sale and a loss sale. Shopify offers a more secure and convenient eCommerce checkout process than competitors.
Design a great eCommerce checkout flow following the best practice
A robust eCommerce checkout flow surge around two goals.
- First, to ensure a smooth, hassle-free eCommerce checkout process for all users. To ensure they understand the cart and payment sections inside and out.
- Secondly, to increase the business’s revenue. It means adding or suggesting product recommendations to increase the cart list based on customers’ buying behaviors.
Follow the below steps to reduce friction in eCommerce checkout flows
If you want to reduce the friction in an eCommerce checkout process, follow the first eCommerce flow best practice rule without any second thought.
A customer seeks a simple and hassle-free checkout process. Be ensuring this, you can drive decent revenue automatically.
However, some obstacles will remain, such as shipping duration. That’s outside your control, and you can only convince customers to wait by creating perceived difficulties.
But, there are some opportunities you can use to manage and reduce friction on the website. Such as:
Provide Multiple Shipping Options
As an eCommerce business owner, you will surely get to deal with two types of buyers. One is more concerned about shipping costs, while others prioritize shipping time.
As a reputable eCommerce company, you must offer multiple shipping options so users can choose the best option.
Always try to onboard local area shipping companies to make the delivery quick and reliable, to reduce shipping friction.
Prove that you are Trustworthy
Buyers often hesitate to buy from a new store. They are most concerned about product quality and shipping efficiency.
However, you can address their questions by adding numerous high-rated reviews, short unboxing videos, and product certifications.
Minimize form and field Sections
Too much of anything often leads to distraction. Especially when running an eCommerce business, you can’t add multiple checkout sections and pages. It won’t help your business grow. People don’t like filling out forms.
So you must address these issues before launching your site. In the best case scenario, hire Shopify developers to solve it to squeeze the checkout process section to make it more reliable.
Increase revenue in your eCommerce checkout flows:
In an eCommerce business, offering multiple items to extend customers’ shopping carts is the best way to drive higher-end revenue. And how would you do that? Here are some vital tips:
Add discounts and price drops on large carts
First, you are launching your eCommerce store in a community where 90% of your customers are common to men or general buyers. We all love discounts and gifts on each purchase.
To attract customers like us, you must offer discounts and price drops across multiple products when purchased together. Events such as free shipping and gift vouchers can boost your sales and increase revenue.
Accept Tips
Your customer would love to use a tipping option on your site, especially if your business is local or has an embedded social mission.
It enhances your local popularity. You can use Shopify’s built-in options to add shopping tips features to your online store.
Encourage them to subscribe
You will do this anyway, but still, if your customers are accustomed to particular shopping habits. They buy similar products and suggest subscribing to that brand to receive discounts, gift vouchers, and promo codes. More than increasing your revenue, it will give you loyal customers for a lifetime.
Cross-sell on Thank You pages
If you offer multiple products from the same brand, they are likely to appear together in customers’ shopping carts or wish lists.
For example, when someone buys a mobile phone of a particular brand, it will automatically suggest a relevant case cover and screen guard.
In this case, serve them a recommendation page or a post-purchase thank-you page to drive sales and revenue.
Bottom Line
An eCommerce checkout flow must adhere to customer-centric. It needs to be developed so they don’t face dilemmas or inconveniences when purchasing.
As an eCommerce business owner, you must crack this at the beginning of the site development. The above content is intended to help you understand the importance of a seamless eCommerce checkout flow.
If your site has a complex checkout process and needs professional assistance to make it simple and precise, partner with a renowned eCommerce development company now!
