Follow the best practice to optimize eCommerce checkout flow!
The most common issue eCommerce business owner often encounter during or post store development is the “eCommerce checkout flow.” A streamlined, easy-to-understand, and operated eCommerce checkout process is the biggest asset and can enhance product sales and revenue.
Hence, making it relevant to the business model and convenient should remain a top priority for all merchants.
Ultimately, you don’t want your customer to come to the final stage of purchasing your product and be left out because of a messy checkout flow. It’s the last thing a business owner wants or dreams of.
In this blog, we have briefed you about the best eCommerce checkout flow methods. What it consists of, what is the best practice, and how it helps drive revenues?
What is eCommerce checkout flow?
The eCommerce checkout flow is a general process that buyers follow while purchasing from an eCommerce website and app. It starts with adding products to the cart to receive a purchase confirmation notification.
The general eCommerce checkout process (flow) consists of a series of step-by-step processes that guide the customer through the transaction. It includes the following:
- Shopping Cart
A place, or you can call it a basket, where the customer adds products they wish to buy. Later they can review it and remove it also.
- Checkout Button
Upon clicking, it initiates the checkout process.
- Shipping Infomation
Comprises a form where buyers input their address and contact details for shipping.
- Payment Information
Buyers enter their debit and credit card details and other essential payment mode info in this section.
- Order review
An overview of purchased items and related shipping and payment information.
- Order placing confirmation
The final stage is where buyers land upon completing their purchase from the site. It consists of their order number.
These might sound like usual checkout steps, but they are essential for every angel. These steps decide the buying faith of your buyers and stand between a secure profitable and loss sale. Shopify offers a more secure and convenient eCommerce checkout process compared to others.
Design a great eCommerce checkout flow following the best practice
A robust eCommerce checkout flow surge around two goals.
- First, to make the entire eCommerce checkout process smooth and hassle-free for all users. To make sure they understand the cart and payment section inside out.
- Secondly, to increase the revenue of the business. It means to add or suggest recommendations relevant to the product to increase the cart list based on customers buying behaviors.
Follow the below steps to reduce friction in eCommerce checkout flows
If you want to reduce the friction in an eCommerce checkout process, follow the first eCommerce flow best practice rule without any second thought.
A customer seeks a simple and hassle-free checkout process. Bu ensuring this, you can drive decent revenue automatically.
However, some obstacles will still be there, like shipping duration. That’s outside your hand, and you can only convince customers to wait, showing convenient difficulties.
But, there are some prospects that you can manage and reduce the friction within the website. Such as:
Provide Multiple Shipping Options
As an eCommerce business owner, you will surely get to deal with two types of buyers. One is more concerned about the shipping cost, and others care more about shipping time.
Being a reputed eCommerce company, you must adhere to multiple shipping options as it allows users to choose the best one accordingly.
Always try to onboard local area shipping companies to make the delivery quick and reliable to reduce shipping friction.
Prove that you are Trustworthy
Buyers often hesitate to buy from a new store. They are most wary about the products’ quality and shipping efficiency.
However, you can clear their doubts by adding numerous high-rated reviews, unboxing short videos, and showcasing product certification.
Minimize form and field Sections
Too much of anything often leads to distraction. Especially when running an eCommerce business you can’t add multiple checkout sections and pages. It won’t help your business grow. People don’t like filling out forms.
So you must address these issues before launching your site. In the best case scenario, hire Shopify developers to solve it to squeeze the checkout process section to make it more reliable.
Increase revenue in your eCommerce checkout flows:
In an eCommerce business, attracting customers with multiple offerings to extend their shopping carts is the best way to drive high-end revenue. And how would you do that? Here are some vital tips:
Add discounts and price drops on large carts
First, you are launching your eCommerce store in a community where 90% of your customers are common to men or general buyers. We all love discounts and gifts on each purchase.
So to attract customers like us, you must add discounts and hints of price drops on multiple products buying altogether. Events like FREE shipping and gift vouchers will boost your sales rate and enhance revenue.
Accept Tips
Your customer would love to utilize a tipping option on your site, especially if your business is local or has embedded a social mission.
It enhances your popularity in the locality. You can use Shopify’s in-built options to add shopping tips features to your online store.
Encourage them to subscribe
This you will do anyway, but still, if your customers are adequate to particular shopping habits. They buy similar products and suggest they subscribe to that brand for discounts, gift vouchers, and promo codes. More than increasing your revenue, it will give you loyal customers for a lifetime.
Cross-sell on Thank You pages
If you comprise multiple products of a similar brand, they will likely go together in customers’ shopping carts or wish lists.
For example, when someone buys a mobile phone of a particular brand, it will automatically suggest a relevant case cover and screen guard.
In this case, serve them with a recommendation page or post-purchase Thank you page to enhance sales and revenue.
Bottom Line
An eCommerce checkout flow must adhere to customer-centric. It needs to develop so they don’t face dilemmas or inconveniency while purchasing.
As an eCommerce business owner, you must crack this at the beginning of the site development. The above content is for you to understand the importance of a seamless eCommerce checkout flow.
If your site has a complex checkout process and needs professional assistance to make it simple and precise, partner with a renowned eCommerce development company now!
