9 Essential Things Customers Actually Want In An eCommerce Site

These days, your eCommerce site represents your business. Running an eCommerce site isn’t as easy as you think. There are a lot of essential things to take care of and a lot of factors to focus on. An eCommerce site has sales, orders, payments, and many other factors that require your constant attention.

To run an eCommerce site successfully, make sure you have your bases covered and a clear idea of where to focus.

In this post, let us take you through some important areas you should be focussing on to improve your eCommerce site to run your business successfully.

We will start from the very base or beginning and then take you through the rest of the factors. We will give you some tips to lay a strong foundation for your eCommerce business and grow in the industry rapidly.

So, let’s begin with the first step and discuss the rest of the steps in detail.

• Attractive eCommerce Store Design

A well-managed eCommerce website design is going to attract more users. Nobody likes to visit a store that is cluttered and not managed well. The same goes for the eCommerce site as well.

eCommerce store design and the look of the store matter the most, and it is probably the first thing is that customers want in an eCommerce site is notice when they will visit your site. Every pixel, every picture, and every word of your website contributes to the site’s overall design.

The design of the store should leave the customers awestruck. Therefore, focus on the design of the site because it matters the most.

• Speed

Customers don’t like waiting for long when they visit a website. Pages should not take more than 4 seconds to load, and if it takes longer than that, you need to work on the speed of your site.

Speed is an essential factor in eCommerce store solutions as a fast-loading site result in increased sales as more and more customers will visit your site if it loads fast. When the site is fast, it just feels better to navigate.

Slow loading speed is a major turnoff, and if your site is suffering from that, you need to work on it immediately.

• Product Selection

Most start-ups cannot afford to have product selection on their websites like Amazon or other popular eCommerce giants. When you develop a website of your own, don’t think that having an enormous selection of products will lead you to success.

In fact, having too many choices can cost you a lot. You can limit your product selection because it can help you with-

• Allow the customers to find what they are looking for.
• Increase the conversion by limiting the number of clicks

Having a limited product selection will make your site look organized, and the customers will be able to find the products easily. While developing the site, the product selection should be carefully thought out and strategized.

• Personalized Recommendations

Customers really like it when the site provides them with innovative and personalized recommendations based on their previous purchases.

With the rise of technologies like artificial intelligence, machine learning, and other smart technologies, companies of all sizes focus on learning a bit about their visitors and their buying behavior and preferences.

The e-retailers and business owners use this data to promote the specific type of products to customers. This helps in providing a personalized shopping experience to the customers and will result in increased sales as well.

• Free Shipping Opportunities

Who doesn’t like free shipping on their purchase? Customers will put the products in the cart and will be one step away from the checkout, but high shipping charges will lead t cart abandonment.

Free shipping is an enormous factor when it comes to convincing people to shop online and make purchase. Although we get it, you can’t provide free shipping on all the orders, but you can have free two-day shipping or free shipping above the shopping of a certain amount.

You can also combine free shipping and speedy shipping, which will attract customer to your site.

• Easy Returns

Easy returns are one of the most important factors when it comes to an eCommerce store solution. Having easy returns is a significant advantage for the overall performance of the website.

Sometimes customers don’t like the products they buy from the website for several reasons and, therefore, want to return the product. Suppose the return process isn’t hassle-free.

You can create a smooth and hassle-free return process to encourage more loyal customers.

Having an easy return policy is one of the integral parts of the overall online store designs, and therefore, all eCommerce stores must focus on it.

• Special Deals and Offers

eCommerce customers are always looking for special deals and offers. These offers and discounts work as a game-changer and boost the sales of eCommerce store solutions.

Shopping online involves comparing prices, checking reviews, and much more. There is a lot of competition. Exclusive deals and competitive pricing will help and take your eCommerce business a long way.

Users will compare the pricing and buy from your store if they get the best deals.

To stand out from the rest is a challenging task, but with the right deals and eCommerce web store design, you can create a distinct identity for your store and beat the competition.

• After The Transaction Services

It’s essential to provide after-transaction services to the customers after making an order from your site. After creating an order, the customer should receive the receipt via provided email address.

After-sale services are of great importance in custom eCommerce solutions as these services strengthen their trust in the eCommerce site.

The businesses should also include links back to the website along with the order number and product details.

You can also add banners to your latest content in your emails if your eCommerce site has content.

• Authentic Customer Reviews

Customers go through your site looking for authentic customer reviews before shopping from your site. Make sure that the reviews on your eCommerce site are genuine and authentic.

Around 27% of customers shop for a brand online after surveying it, and therefore, fake reviews can land your site in trouble.

Post trustworthy user-generated product reviews on your site and gain authentic and loyal customers.

Discussed above were the essential things that eCommerce customers look for in an eCommerce store solution. If you have an eCommerce store, these factors will be the game-changer for the success of your eCommerce store.

Your eCommerce store design represents your brand, and you have to make sure that it leaves a great first impression on the customers.

To run a successful eCommerce store, focus on your online store design and the factors mentioned above. To become a successful market leader in the eCommerce industry, it’s essential to know what customers want in an eCommerce site and focus on that.

Are you Looking to Hire an eCommerce Agency for your Next Project? 

If you are looking for a skilled and trustworthy eCommerce agency for your next project, Metizsoft Solutions Private Limited can help you with developing the most exquisite and feature-rich custom eCommerce solutions.

We have the right skills and expertise to create the website of your dream by focusing on amazing and attractive eCommerce web design. You can trust us and our services, and we will not disappoint you.

For your next eCommerce store development project, feel free to reach out to us.

AboutManthan Bhavsar

Manthan Bhavsar is one of the most brilliant go-to people when someone thinks to Hire Shopify Certified Experts! A techie by profession and a technologically driven person by passion, Manthan Bhavsar isn’t shy to blog and share the knowledge he has with the world.