Essential Tips and Tricks for UX/UI Design
We all grow up learning about primary and secondary colors. Right? There are three primary colors available – Red, Yellow, and Blue. They are colors on their own and cannot be created through the mixing of other colors. Green, Purple, and Orange are the secondary colors that made by mixing two primary colors. Apart from these two, we also have tertiary colors- which are what you get after mixing a primary and a secondary color together.
But, in design, we generally use two basic models RGB (Red, Green, and Blue) for digital media and CMYK (Cyan, Magenta, Yellow, and Key –Black) for print media.
The monochromatic color scheme makes use of a single base hue. It can be extended using tints and shades of that color.
This scheme combines one man color with the two colors which are positioned next to each other in a color wheel. It will always give the pleasant feel and is easy to work with. It looks great for professional and business uses.
This is most useful in highlighting important elements in a website, as it provides the strongest contrast of colors. It combines colors that are positioned exactly opposite to each other in color wheel.
The triadic color scheme combines three colors that are equally apart from each other on the color wheel. When you connect all the three colors, it creates a triangular shape. Use this scheme to create an aesthetically pleasing website.
Now, the question arises is how to choose the right colors for your website. Before picking colors, you need to consider some of the key factors:
For example, if your brand or website is based on Makeup and Hygiene product; white, lavender, pink etc should be your first choice if it is Govt. agencies or NGOs; blue and green may be ideal. So, firstly focus on what your brand stands for?
It’s important to think about who will be using the website and what they expect. The colors for feminine products would likely be different from the colors for kids or males.
If your client has a logo with the specific color or brand like Coca-Cola uses white and red predominantly, then that will be your priority or start color.
If your app is related to eCommerce or to sell something, it would be better to use neutral colors. It will help to draw the attention of visitor toward the product.
Prefer a base color from your branding (logo or company color) like red and white of Coca-Cola. However, if you don’t have a brand color or particular color of the logo, pick your color with the help of some tools available for color selection.
Some of the best are Kuler, Adobe Color CC, Material palette, Color Hunter. The list is not limited to these only; you can use other tools also.
Use your base/primary color to highlight limited and important information such as logo, contact detail, titles, headings, important popup etc.
Only one color makes your website slightly boring or dull. To make it more attractive, you need accent colors which compliment base color and are used to highlight secondary information on your website.
There are some content/ items that are not so important, but you still want them to highlight. For example, Current menu tab, subtitles, quotes etc. To do so, use accent colors. But, try to use only 1 or 2 otherwise use of too many accent colors make your website messy and your visitor confused.
Choosing background color of the website is challenging because each brand serves a different purpose. For example, if your website’s goal is to sell products, use of white or tints of gray would be a great choice. So that, products displayed on site instantly grab the attention of buyers.
In contrast, if you want to promote the brand or service you should go with dark colors as your background color.
Metizsoft Solutions: By following above mentioned tips and methods, you can definitely choose a good color combination for your website – even if you don’t have natural skill of color coordination. Don’t be afraid of doing experiment with colors, but at the same time remember that your content is your first priority. So, choose according to that.
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