Table of Contents
Introduction
Millions of merchants from 175-plus countries worldwide rely on Shopify to build and scale their eCommerce businesses. Whether exploring a new region, growing in wholesale, or setting up a global market retail store, they trust Shopify more than other eCommerce platforms. This showcases the eCommerce giant’s credibility regarding flexibility and feature offerings.
Shopify undergoes yearly feature updates to cope with user demand and market trends. Consequently, Shopify users are well aware of this and were waiting for the latest edition to ensure the seamless optimization of their Shopify stores.
The Summer 2024 Shopify edition has brought numerous staggering features and updates. Thus, it allows merchants to benefit directly from the newly added toolkit, functionalities, and configurations to meet the evolving market requirements.
Let’s explore the latest features and updates of the Shopify edition in summer 2024.
Shopify Summer Edition 2024 Updates
- An Updated Space for Markets
Introducing the new and reimagined Shopify Market. It’s designed to be your central command center for cross-border, business-to-business (B2B), and in-person selling. With this, Shopify has reduced the conflicts of split inventory management; consequently, it has brought all your store configurations to a single space in the Shopify admin. Furthermore, the Market is now your central place to view and understand all your marketing efforts. This gives you an upper hand in making informed decisions to grow your business.
- Split Shipping in Checkout:
Earlier, customers could see only one shipping and delivery rate, even though items were sent in multiple shipments. But with the updated “split shipping in checkout,” customer can track whether their order will arrive in multiple shipments. The best part is that customers can select the lowest price, fastest, and most customized shipping option to have more control over product delivery.
- Get More Done With AI:
Today, it is nearly impossible for any digital platform to escape Artificial Intelligence’s influence. AI-enabled tools give merchants an edge over their competitors with quick and efficient business operations. In its latest edition, Shopify, Summer 2024, has also introduced the integration of Sidekick, an AI-powered chatbot or virtual assistant. It is well-trained in your business, products, customers, and orders, generating viable customer segments.
For example, you ask Sidekick for help generating a compelling marketing campaign targeting my most valuable recent customers. This advanced digital assistant will come with a segment. You can use it to send personalized emails with special offers to potential customers and kickstart your campaign.
- All New Analytics:
Data fuels any business looking to thrive in the ever-evolving eCommerce landscape. It helps merchants understand their market position, as well as the necessary changes to make and grow their business. This prospect has led the Shopify community to make specific changes in their analytics to work more intuitively than ever. With the updated analytics, you can access vital performance metrics with a click on your dashboard. You can also customize your analytics dashboard as per your screen size. The best part is accessing pre-built Shopify reports based on previous and real-time data.
- New Style Settings for Themes:
Let’s be honest and accept that looks matter, especially when running an eCommerce business in today’s digital age. In the latest Shopify summer 2024 edition updates, you will see “Theme Blocked” in the developer preview, ensuring the blocks are more generic and reusable. This means Shopify theme developers can now utilize this new feature, like style settings, to customize the layouts of sections and blocks. Ultimately, this makes it easy for them to build interactive designs that stand out.
- Hydrogen Visual Editor:
The Hydrogen Visual edition, powered by Utopia, is one of the major highlights of the Shopify Summer updates. With this, your team can comprehensively create, build, and ship together in a visual environment. Furthermore, it brings immense control as all changes sync to GitHub with small, straightforward diffs.
- Market Pro has become a Managed Market:
The marketing tools in the Summer 2024 edition of Shopify have changed significantly. Specifically, Market Pro, which used to be a standalone feature, is now part of the platform’s core functionality as Managed Marketing. This change allows merchants to manage their marketing campaigns more smoothly and comprehensively.
- Ship to and From Retail Store:
Shopify 2024 edition has rolled out two significant updates to connect online orders with in-store fulfillment.
With the “pick-up and store” update, you can enable and configure store transfers. This means customers can get products from their desired location. Additionally, it lets you use your retail store and distribution center network to unlock more convenient pick-up locations. This feature is now available on all Shopify plans.
Merchants using Shopify Point of Sale (POS) can now ship orders to customers with the “ship-from-store” fulfillment workflow. This is because it’s powered by order routing, allowing each retail location to assist in fulfilling orders. Ultimately, this new feature will save you shipping costs while ensuring faster orders for your customers.
- Easy Retail Checkout:
The Shopify Summer 2024 edition introduces Easy Retail Checkout, a new feature designed to simplify in-store checkout. It offers a streamlined experience for both merchants and customers, reducing wait times and minimizing errors. Its key features include:
- Integrated Payment Option
- QR Code Scanning
- Real-time Inventory Updates
- Flexible Checkout Option
Shopify Summer Edition 2023 Updates
- AI for Commerce:
AI is transforming how businesses operate, and Shopify is fully committed to leveraging its potential to deliver a seamless experience to merchants. For instance, Shopify Magic combines cutting-edge AI with our platform’s data. As a result, this helps millions of businesses work faster, more innovatively, and more creatively.
- Flexible Checkout:
Our intuitive checkout, powered by Shop Pay and the new one-page checkout, combines with the integrated extensibility platform to make it easier to personalize checkout and drive customer conversions. Consequently, this improves loading times and reduces the effort of filling out the checkout process.
- Sell to Every Customer:
We provide everything you need to create the world’s best online and in-person store. Consequently, this includes innovative ways to customize your store and merchandise products, a fully integrated Point of Sale (POS) system, and enhanced international support. As a result, you’ll now find it effortless to tailor store design with context-specific pages for wholesale and international customers.
- App Development:
The Shopify Edition Summer 2024 update introduces new function APIs, now supported by JavaScript with enhanced capabilities. Furthermore, with the improved CLI, you can build flow actions and triggers directly from your app’s configuration files. This allows you to manage their deployment more efficiently, rather than manually setting them up from the partner dashboard.
- The Shop Channel:
Introducing the Shop Channel, a powerful tool launched in Shopify Summer 2023. This feature indeed empowers merchants to boost sales and drive conversions with customized branding, collections, and more. Ultimately, it efficiently streamlines the creation and management of social commerce stores, thereby enabling merchants to reach a broader audience and drive sales.
- Full-stack Marketing:
Shopify’s full-stack marketing segment now lets merchants connect with the latest marketing tools. This helps them understand their customers, enabling smart ad campaigns to scale their business. Plus, in addition to forms appearing as popovers, you can now embed forms directly into pages and have multiple forms on your store simultaneously. You can use these forms to capture additional information, like birthdays or mobile numbers.
- B2B Selling:
Shopify has transformed wholesale selling on its platform. The latest updates integrate B2B features and a new curated network for sourcing and selling products. Consequently, you no longer need to choose between advanced features and the ease of conducting B2B transactions in one place.
- Manage Your Money:
Shopify centralizes everything; therefore, it allows merchants to manage their finances with tools for payments, spending, borrowing, and banking. Now, however, with Bill Pay in the admin, merchants can seamlessly pay their suppliers, vendors, rent, utilities, and more, even across regions. Currently, though, this feature is available for businesses in the USA.
- Orders & Fulfilment:
The updated built-in order management and delivery tools help you fulfill orders faster and for less. You can manage your entire fulfillment process, from inventory and orders to shipping, delivery, and returns. Additionally, smart order routing is now fully released, streamlining fulfillment operations, reducing shipping costs, and getting faster product delivery.
- Everyday Operation:
Shopify’s summer 2023 edition introduces powerful updates that reimagine entirely the admin interface and significantly enhance platform performance. These updates streamline everyday business tasks, enabling you to automate workflows, gain deeper insights from your analytics, and explore new apps to customize your admin and customer experience.
Shopify Summer Edition 2022 Updates
The Summer 2022 Shopify Edition brought over 100 new features and product updates. Consequently, this ensures merchants of all sizes and categories directly benefit from the newly added toolkit, functionalities, and configurations to meet current market requirements.
This time, the new Editions Shopify Theme has received the highest priority compared to previous editions, making it more relevant to the current eCommerce market scenario.
Here are the highlights of the feature updates and product additions that you must consider to enhance your business in C2C segments:
- Shopify Hydrogen & Shopify Oxygen:
This is one of the significant updates that most merchants and the Shopify experts community have eagerly awaited since their announcements. The Shopify Hydrogen was designed by combining React and JavaScript as a framework. This helps build quick storefronts by integrating pre-built templates, themes, and Shopify’s APIs. Once you finish the storefront design, you can directly host it using Shopify Oxygen, which ensures fast and reliable hosting on 100 servers.
- Shopify Capital:
Getting funds for your business is now quick with Shopify Capital. The new Shopify Capital has increased funding for first-time borrowers, helping them invest in their businesses and grow exponentially.
- Shopify Cash:
Shopify has introduced a new checkout option: Shopify Cash. You can create new offers and gift cards for both existing and new targeted customers using Shop Cash Boosts. Buyers who use Shopify Cash will benefit from this system, adding a decent amount to their wallets with each Shop Pay purchase.
- Shopify Dovetale:
Dovetale is designed to give merchants access to various creators, helping them develop good business relationships and level up their affiliate programs. Consequently, finding and setting up meetings with influencers and affiliate marketers has become easy.
- Linkpop:
Linkpop is a free link-in-bio tool specifically designed for eCommerce merchants. It increases their chances of converting followers into customers directly through their social media bios. Crucially, Linkpop is powered by Shopify’s quick and reliable checkout system.
- Twitter sales & Shopping:
Retailers now have the advantage of listing their products directly on their Twitter profiles. This is an in-demand step, as it allows retailers to access millions of customers globally through a single, direct channel and sell their products.
- Token Gated Commerce:
The addition of token-gated commerce highlights Shopify’s connection to the NFT market and online stores. This allows merchants to leverage an eCommerce experience that is gated by tokens, offering exclusive access to products or content to eligible token holders.
- Shopify Market:
A newly updated Shopify Market will help simplify your product’s international sales. Specifically, it does this by enriching the global market, customizing buying for local customers, and also uncomplicated business optimization—all from your Shopify admin page.
- Shop Pay Enhancements:
The new Shop Pay consists of Shopify Protect, Shopify Payments expansion into new countries, and Shop Pay Installments Adaptive Checkout. These options protect merchants from fraudulent chargebacks by including a buy-now-pay-later solution.
- Customer Engagement Tool:
With the new Shopify email customization tool, you will never miss a chance to connect with your valuable customers. Now, you can automate your emails, create groups, ensure direct inbox chatting, and do many more things at minimal cost.
- Metafields:
The Shopify meta fields have received major updates. For example, you can add meta fields to customers and orders and multiple content entries to one meta field by using meta field lists. Also, you can easily view the meta field description in your POS (Point of Sale) section and store it in customer profiles to create marketing campaign segmentation.
- Shopify Admin Enhancement:
Shopify consistently focuses on improving its Admin panel. Therefore, with the latest updates, the Shopify Admin section now enables advancements in bulk editing, app activity logging, app pinning & recommendations, quality improvements, and additional permissions, among many other features.
- Order & Inventory Management:
In the latest edition, Shopify discussed its improved order and inventory management system. You can now access a complete, reliable, efficient, and extensible order management and fulfillment inventory solution.
By leveraging the system’s efficiency, you can work more efficiently, ensure bulk label printing, automate repetitive tasks, accurately track inventory, and ultimately exceed buyer expectations of current market needs.
- Planet:
With this latest update, you can neutralize your shipping hindrances. You can also purchase carbon offsets with Shop Pay and use Storefront to display your commitment to potential buyers.
- Shopify Balance:
With the Shopify balance, you will get paid faster, track your shopping performance, and earn distinctive rewards with a money management account and Visa card.
Final Thought
So, this is a complete wrap-up from our side. Here, we brought you all the detailed updates announced in the Shopify 2024 edition in the summer of 2024. We have also highlighted the previous Shopify editions’ 2023 and 2022 feature updates to help you understand every change, modification, and improvement made by this eCommerce giant.
If you get stuck on any updates or want to understand their usage, contact our Shopify Experts at your convenience. They will guide you through each step until your questions are answered appropriately.
