rank high in SERPs.
With the right keywords in it, CTAs, internal links, and backlinks make your website rich in SEO. What you write there must deliver the right message to your target audience.
It is not always about marketing your brand, but see what your visitors are looking for. Don’t leave them in doubt. Use phrases, catchy lines and be simple.
We are often too lazy to read the whole content. Aren’t we?
But, when something grabs our attention, we intend to read the whole thing. This is when the images and videos show their magic.
It may help you hold your visitor for some more time on that page. You never know; when the smallest graphics on the website might make him/her click, go back to that page of your website.
Let the images speak, use typography.
Don’t play with colors; keep the website eye-soothing.
Often the shades of the brand color create a decent impression.
There are plenty of free templates available online.
Your website plan should be clear enough with the business objectives and goals that you want to achieve.
And when does this happen?
It is when you keep a perfect balance between the content and the images used on the website. Don’t overdo or under-do it. Your visitors are your potential customers.
You can’t afford to lose them without conversion. They may be from any part of the world and may reach any page of the website with a specific search.
Understand visitor behavior analysis. Thus, put such information that they tend to dig more into your website.
User experience is another essential element here. All goes in vain if the user or say, the visitor is not happy.
If the website or any of its pages take more than 4 to 5 seconds to load, chances are, you lose the visitor.
As I mentioned above, don’t overdo it. More images or videos can be one of the reasons for the page to take more loading time.
Also, to keep the responsiveness of the website in mind; make sure that the website works equally well on different devices and browsers.
These are some points to make a note of so that you don’t miss anything on your good-to-go website when it’s live. So when are you creating one?