Like everything else, eCommerce trends also witness several changes with every new year. 2021 brought an unprecedented number of changes in the retail industry, and the same is expected in 2022.
ECommerce is a big part of business! Therefore, it gets highly affected by the recent trends in the industry.
It is important for every business to keep up with the changing trends in the industry and implement those on the website for better performance.
2022 is expected to bring incredible tools and trends for eCommerce that will make it a great year for online shopping.
The eCommerce business will adapt to these changes and survive a rapidly changing retail landscape. The companies will thrive in the years to come.
We will begin with the top eCommerce trends to look out for in 2022 and beyond for the successful running of your eCommerce business in the years to come.
Table of Contents
Here are the Top eCommerce Trends for 2022 for the Continued Growth of your Business
Video Shopping is Growing
Video shopping has taken over eCommerce since 2020. It’s no secret that video shopping is one of the major trends these days, and it is going to grow in the years to come.
37% of the online shoppers in China purchased online with video shopping, and the trend is only going to grow in 2022.
By 2022, other countries will most likely adopt this video shopping technology and grow their business tremendously.
Businesses of all sizes will lean heavily on video shopping in 2022. Consequently, it will emerge as a leading eCommerce trend in the coming years.
Personalization
Personalization is a big eCommerce trend among businesses over the past couple of years. Who doesn’t like personalization? Everyone wants to have a personalized touch in whatever they purchase.
Customers’ expectations of personalization are constantly increasing. Now, it is clear that personalization will become a hot eCommerce trend in 2022.
Statistics say that customers spend 48% more when their experience is personalized.
ECommerce can provide a personalized experience to customers through customized emails. Personalized emails generate great results and convert cold emails into profitable transactions.
Role of Social Media for eCommerce
Social media has literally changed our lives in the past few decades. It has always been great for promoting eCommerce businesses. In the past few years, its role in eCommerce has been tremendous.
Companies and brands need to look closely into the importance of social media to target customers and make a solid online presence.
With Instagram business features and Facebook buy button, it is clear that social media has an irreplaceable role in eCommerce today.
These two platforms also have constant updates, which makes them great for promoting an eCommerce business online. Thus, it’s high time you make the most of social media to grow your eCommerce business in 2022.
Rise of Voice Search
One of the most talked-about eCommerce trends is voice search. Voice search has made it possible for people of all ages to search and buy from online eCommerce sites.
Voice eCommerce describes the transactions done using a voice device. This trend has been around for quite some time, and its popularity is only increasing.
Amazon first launched its smart speaker, Echo, in 2014. Since then, voice search has become an essential trend in eCommerce.
Businesses looking forward to growing in 2022 must integrate this trend into their eCommerce websites, as voice eCommerce is expected to generate more than $40 billion in sales in the near future.
Chatbots are a Hot Trend
Chatbots have changed the customer experience lately. They have become quite helpful for improving the overall customer experience while shopping online.
More than 60% of online users consider chatbots as their first choice for customer service inquiries.
eCommerce websites today use chatbots to provide quicker and better responses to customers’ queries.
Thus, developing chatbots and integrating them into your eCommerce business will benefit your business. It will increase the customers’ overall shopping experience.
When customers get personalized service, they like to spend their time on your website. It increases the chance of sales on the eCommerce website.
Don’t Miss AI in eCommerce
When we talk of eCommerce trends in 2022, how can we forget AI? Many types of research show that business owners and retailers show interest in investing in tools that will help them to improve their businesses, and AI is one of them.
The role of AI in the eCommerce business is only going to get stronger with time.
Investing in AI will be quite beneficial for both small and large-scale businesses in 2022. It will provide an improved shopping experience to online shoppers.
AI will also help businesses predict shopping habits based on the customer’s browsing history. Thus, it provides the most personalized shopping experience.
Mobile Shopping is Growing
Mobile shopping is growing rapidly, and we can say that mobile shopping is the future of eCommerce. Business Insider predicts that 44% of the eCommerce traffic by 2024 will be through mobile shopping.
This shows that it’s the right time to optimize and improve your eCommerce website with mobile shopping.
Improving the customer’s shopping experience with mobile shopping will open a new door of opportunities for you in the future. Therefore, we mean it when we say mobile shopping is the future of eCommerce!
Final Words
These were our top eCommerce trends of 2022, but that’s not it. There might be other trends as well, and if you think they are worth mentioning, mention them in the comment section below for our readers and us.
These trends will transform the eCommerce business in the coming years, and integrating them into your business early is like a cherry on the cake.
Watch out for these eCommerce trends in 2022 and make the most out of them for growing your eCommerce business because it’s the right time.
