eCommerce UX Best Practices to Follow in 2022!
Global eCommerce is blooming with every technological advancement. The current eCommerce revenue stands at US$ 88.29 billion and is expected to reach US$191.40 billion by 2027.
Above all, the number of eCommerce users is expected to reach 1,090.1 million by 2027. These astonishing numbers will boost any merchants or eCommerce business owners’ confidence to the next level.
And to enhance their business revenue, they will increase their focus on making their eCommerce website and app more compatible.
But wait, are there any secret measures or out-of-the-box ways to help them make their website or app more user-centric than competitors?
The answer is no! There’s no hidden measure, but simple integration of impactful UI and UX makes an eCommerce website more attractive and user-centric, increasing traffic and driving sales.
So let’s understand eCommerce UX. What is it, and what are the best eCommerce UX practices one must follow to enhance sales?
What is eCommerce UX?
eCommerce User Experience (UX) is the practice of nourishing websites from every prospect so that users can make a seamless purchase while enjoying browsing around your website or app.
UX refers to users’ overall feel throughout the interaction with your website. With its priorities, eCommerce UX drives a large volume of visitors back to the online store to complete their purchases.
A full-fledged UX methodology surge around many factors, such as:
- Websites loading segment in different browsers and devices
- Whether the navigations menus are organized strategically or not
- How accessible is your website to different region users?
- How well are the call-to-action buttons placed and working?
- How consistent is your website UX with mobile devices and desktop screens?
- Whether you have removed unwanted buttons, contents, and other prospects?
You must make your eCommerce UX advanced and compatible with your business model, where it will drive a large spectrum of visitors, ensuring seamless shopping.
Eight Highly Effective eCommerce UX Best Practices for you to Follow
- Enable easy-to-use functions
- Ensure intuitive navigation for users
- Minimize the page loading time
- Use high-quality product images with detailed information.
- Integrate actionable Call to Action (CTA)
- Integrate multiple payment options
- Ensure proactive customer support
- Concentrate on making it mobile-friendly
1. Enable Easy-to-Use Functions
Technology is multiplying with each passing day. It has now become user-centered more than ever.
Talking about app functionalities, then Parallax scrolling, Automatic image sliders, Ghost buttons, and Video backgrounds have made app building more attractive than ever.
These functions also directly impact sales as users enjoy it to get different and unique site viewing options.
Once you implement these functionalities in your eCommerce storefront, it will make your app engaging and attractive.
2. Ensure Intuitive Navigation for Users
When you work towards seamless browsing for your customer, you ensure high-volume traffic and engagement that enhance your brand value.
It doesn’t mean that you should implement high-end and lavishing checkboxes, and buttons and aim for supreme design, be focused on making your website simple to use and precise to understand.
Avoid overstuffing to help customers find it easy to understand and use. First, plan, strategize, and organize content in a specific manner so people can find their desired products quickly without much hassle.
Make sure to enable a simple check-out process, including multiple payment options. With audiences’ preferences in mind, working on these factors will significantly increase your customers’ retention rate.
Remember, a complex and challenging process can backlash your site visits and retention rate.
3. Minimize the Page Loading Time
Whether eCommerce or not, any entrepreneur or merchant who has developed a website or app for their business must pay closer attention to their page loading time and ask developers to minimize it to the least of time.
A fast-loading website changes a business and brand image in the digital marketplace. For example, it improves SEO and provides visitors with a quicker and better experience.
Your website must contain high-quality content or HD images, but if it is slow, you won’t get complete support from your visitors. Improving your website page loading time means more traffic and loyal customers.
4. Use High-Quality Product Images with Detailed Information
It’s undeniable that a crystal clear and high-resolution image attracts customers to an eCommerce site.
People can’t touch a product or verify its quality while buying online, so they seek high-quality images to zoom in and specify their quality and the perfect size and look.
In contrast, high-quality images with in-detail descriptions (Product name, brand it belongs to, size available, fabrics and material used, etc.) convey professionalism and build trust.
Above all, you must include photos with 360 views that showcase different angles so people can clearly and precisely view the products from all angles. This makes shoppers feel good and confident before buying any product.
5. Integrate Actionable Call to Action (CTA)
Call to Action or CTA buttons are great assets that significantly boost the conversion rate. You can utilize highlighted text (any specific keyword) to attach a link or appealing buttons to lead your customer to a specific section or page of your website.
But there’s a catch! You must place your CTAs in areas where your visitors often pay a visit or where you believe they will land more often.
-> Ensure that the CTA is short and influential
-> Make it easily visible and accessible to your visitors
-> Place them where visitors often land when they first interact with your website
And to make it more appealing and influential, insert words like “Buy Now,” “Shop,” “Grab The Deal,” and “Get.” You can also go for words like “Last Day of the Deal,” “Make a purchase today,” etc.
6. Integrate Multiple Payment Options
Do I have to repeat that having multiple payment system options in your eCommerce store will boost customer engagement?
People love to purchase from those sites that offer various payment methods., especially those they love to use.
So consider adding those payment gateways that run smoothly to customers’ regions and offer seamless service, regardless of the transactions.
Apart from this, you must be flexible to receive multiple currencies. It will help your site thrive in a global audience base, helping them make trouble-free purchases.
Remember, the more option you have, the better opportunity your will create.
7. Ensure Proactive Customer Support
When you build an eCommerce website and make it live, you want visitors of all sections to go through it and enjoy your product and service offerings.
UX often faces backlash for not having high-standard customer support. Visitors now have become wise and prefer to talk directly with people associated with your franchise or team who knows the products better.
In contrast, they generally like to have a live chat for insights into their purchase, return policy, and offerings.
By enhancing their customer support preferences, you not only make them happy about your service and hospitality but also build a loyal and solid customer base for extended periods.
8. Concentrate on Making It Mobile-Friendly
With the increasing population (8 billion) worldwide, the number of mobile phone users has surpassed 6 billion. It includes both Android and iOS users.
Making your eCommerce store mobile-friendly increases your user base. Also, fast-forward the shopping experiences, high-end sales and revenues, and enormous user traffic and engagement.
You need to understand the primary mindset that desktop shopping and mobile device shopping are different things. On mobile, you tap instead of click.
Here the navigation menus work differently, where users can scroll, zoom and swipe fingers instead of using a mouse.
So when you are developing your site, consider making it more mobile-friendly to enhance users’ real-time shopping experiences on the go.
The eCommerce UX design is a continuous process, and UX designers always run behind innovativeness to make it unique and pleasant for users.
As an eCommerce store owner, you must always seek the help of professional eCommerce UX designers to make your website/app up-to-date with the latest UX features and configurations.