Email marketing is a primary marketing strategy whose importance and usage have grown immensely with time. Marketers around the globe use email marketing to create brand awareness and improve customer loyalty by emailing email lists and sales pitches at regular intervals without spamming them.
Primarily, 306 billion emails were sent and received worldwide daily in 2023. And in 2025, it is projected to move to 376 billion, which is quite astonishing. These numbers indicate brand owners’ dependency on Email Marketing.
In this blog, we will lead you to a detailed guide to Shopify email marketing. By following this blog until the end, you will learn how to set up email marketing on Shopify and the best email marketing service for Shopify.
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Importance of Shopify Email Marketing
We all know how Shopify has revolutionized the eCommerce business lately with its easy-to-use eCommerce store features and configuration. Out of many, Shopify email marketing is one such key offering of Shopify, in which store owners get the maximum benefit. Here’s how?
Direct Interactions – You can directly enrich your customers’ inboxes by using email marketing. It is a simple yet convenient method to notify your customers that they are valuable even if they are not purchasing from your store lately.
Budget-Friendly – Another key consideration is that Shopify email marketing comes with a free trial. Once you register for the free trial, you can email your potential customers.
It means you can generate maximum ROI during the Shopify email marketing free- trial without paying a cent. Also, its paid services are budget-friendly, and you need not have to pay any extra cost at any point.
Data-Driven – The Shopify Email Marketing App gives you access to all necessary data such as open Email rate, click-through rate (CTR), conversion rate, and an unsubscribe rate of your previous and ongoing email marketing campaigns. By summarizing them, you can work on improvements if required.
How to Set Up Email Marketing on Shopify?
It is evident to pay more attention to how to set up email marketing on Shopify instead of what? Because what to send highly depends upon your product and service and your budget. But, how to send will define your email marketing campaign efficiency.
So, here are some valuable aspects that will help you set up email marketing on Shopify.
Email Subject Line
Subject lines are the first thing the receiver notices before opening the emails. Your email open rate highly depends on your subject lines. So don’t even think about settling with an average subject line.
Make it short and precise, relevant to your offerings. If possible, Hire Shopify Experts to create a catchy, out-of-the-box subject line to improve your email open rate.
Create Mobile-Friendly Emails
The significant eCommerce business revenue inevitably comes from smartphones. According to a study, almost 68% of emails are opened on mobile devices, generating approximately 50% CTR. These numbers indicate how efficient it is to create mobile-friendly emails.
So next time, while creating emails, don’t forget to optimize the email template, subject lines, subject content, and other essential aspects to make it mobile-friendly in the first place.
Schedule Your Emails
Timing does play a big part in your success; so does Shopify email marketing when done with the right timing. Forwarding your emails at a fixed time will boost your audience’s reach and visibility.
But for this, you need to go through effective R&D and make a list of users’ devices, demographics zones/regions they belong to, etc.
It will give you a brief idea about their activities, and accordingly, you will plan your email sending timings.
Email marketing experts, the best time to forward emails is Thursdays from 8 to 9 a.m., and the worst is Tuesdays and Wednesdays from 8 to 10 a.m.
Choose Metizsoft Solution to Leverage Shopify Email Marketing
Shopify email marketing has the potential to take your business to the next level. If planned accurately, it could help you level up with market giants without any hassle.
Shopify store owners who find it challenging to improve their overall brand identity can improve it by leveraging Metizsoft Solutions Shopify email marketing service. We are market experts with years of expertise in email marketing.
Our Shopify experts carry a bundle of experience with Shopify and its components. They will pitch the perfect yet goal-oriented email marketing campaign strategy relevant to your business model upon onboarding.
