Creating the Ultimate Smooth Subscription-Based Supplement Shopping Experience for Suplibox

Client
Platform

Shopify

Services

UI/UX design, Dedicated team, Tech consulting, Performance optimization

Industry

Subscription Box eCommerce

Project Overview

Suplibox is a vitamins/supplements subscription brand that provides personalised boxes designed to match your health goals and lifestyle. Customers discover matching products based on their own journey and receive them in monthly deliveries via autopilot. The client sought a subscription-optimized eCommerce platform that would encourage decision-making and facilitate recurrent orders, smooth the journey from product search to checkout process, and provide a smooth experience when clients want to change or update their subscription.

Developmental Challenges We Face

The process of building a successful subscription-based shop involved several key challenges:

● Help your users pick up the perfect subscription without any confusion.
● Checkout Optimization will rely on the friction for you not to abandon your purchases.
● The box contents and health benefits are transparent to see prior to purchase.
● Whereby enabling to manage flexible subscriptions in terms of regular orders

Getting past these issues was the key to creating a smooth shopping experience and gaining customers who stick around for a long time.

Our Solution + Key Feature Integration

We designed a streamlined, subscription-focused ecommerce experience that prioritizes clarity, ease of use, and recurring engagement. The solution was implemented using Shopify Subscriptions, Stripe, and Liquid to support secure recurring payments, flexible subscription management, and seamless customization across the store.

Intuitive Subscription UI

We designed a simple, clear interface that guides users step-by-step through choosing a subscription plan and understands the value of regularly receiving personalised supplements.

Subscription Options & Calendar Selector

Customers can easily select between different subscription intervals and see upcoming delivery dates, making recurring orders predictable and convenient.

High-Value Cross-Sell Modules

On product and subscription pages, smart cross-sell placements help suggest complementary products and bundles that match health goals, increasing average order value.

Seamless Auto-Renewal Flows

Recurring billing and renewal logic were built so customers have a smooth, uninterrupted delivery experience, with clear visibility of upcoming charges and delivery timelines.

Product Customization & Flexibility

Users can choose specific products and adjust their bundle contents, keeping the experience personalized and tailored to their needs.

Customized Email Communications

Branded automated emails were set up to alert clients when scheduled deliveries were approaching, orders required modification, or credits were expiring.

Mobile-optimized Checkout

We improved the checkout experience for mobile and made it easy for you to subscribe on any screen size. This will give you the flexibility to perform anytime, anywhere checkout.

Performance & SEO Health

This site was created to be highly responsive, fast-loading, and perform reliably. The best-in-class SEO attracts organic traffic and guides users' natural purchase journey paths.

Post Development Impact

The new Suplibox store reinvented the customer journey from finding shades through checkout, driving higher engagement and business impact. With a better understanding of the subscription journey and enhanced features, users were more likely to convert and not churn.

These changes made Suplibox a reliable partner for supplements and helped increase steady income.

63+

increase in subscription conversions

48%

reduction in churn rate

39%

improvement in overall customer retention

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