Amazon’s brand registry is a program designed to give brand owners increased security and control over their products. As an Amazon seller, you may experience counterfeit issues or situations where your content is changed by some third-party seller. Amazon’s brand registry provides a necessary set of tools that may help sellers avoid these issues.
Amazon launched the Amazon brand registry in May 2017. It was designed to help brand owners protect their registered trademarks and create an accurate and trusted experience for customers by providing access to proprietary text and image search and reporting tools. Any brand with a registered trademark can enroll in Brand Registry.
According to Amazon, more than 130000 brands around the world are registered in the brand registry and are being benefited as there are fewer suspected infringements than before.
The brand registry provides a number of benefits and a few of them are listed below-
The brand registry provides more control over Amazon product pages that use the brand name, so the customers are more likely to see the correct information associated with your brand.
Another benefit of the brand registry is that it provides product listing protection from other sellers which increases the conversion rates, sales, and overall improvement in your Amazon experience.
Amazon simplifies the process of finding cases of potential infringement with custom features designed for brands
Registered brands have the ability to add enhanced brand content to their listing, offering the customers an opportunity to see more details about the product that they consider. This results in a product conversion rate jump of 30% or more on the product listing.
Build and grow your business on Amazon by taking advantage of various tools like brand content, sponsored brands, and Dashboards.
Enrolling in the brand registry is simple. There are some things to take into consideration that make you eligible for enrollment.
Amazon Brand Registry- Eligibility and Application
To begin the process, you will need to provide Amazon with the trademark registration number for your brand, a list of your product categories, a brand website, a list of the countries your products are distributed, and images of your brandâs logo, products, and packaging.
Once you meet the eligibility requirements, the next step is to sign in to the Amazon registry.
If you are a seller on Amazon, you will have to use your seller central credentials to sign in. You can use the same username and password to access brand registry features and get multiple benefits for seller or vendor services.
To enroll your brand in Amazon Brand Registry, the following information has to be provided
Amazon also launched transparency which is an item-level authentication service that helps you protect your brand and customers from counterfeit products. Transparency allows brands to associate each unit they manufacture with a unique code.
