One-page Checkout – Shopify’s experiment toward simplified payment structure!
Recently, Shopify announced more than 100 product and feature updates. But among all, the most talked about feature is the one-page checkout.
While the name clearly indicates its work cycle and procedure. The excitement to learn and understand it inside-out among users has led us to write this article.
So here’s a complete description of Shopify Shopify one-page checkout extensions. What is this Shopify checkout? Its pros and cons and step-by-step implementation procedure are for your consideration.
What is One-page checkout?
One-page or single-page is another simplified checkout process that Shopify is working on for its users. It is one of many flagship offerings designed explicitly for Shopify Plus users.
It contains fewer sections and blocks and tends to be easy than the usual checkout process shoppers often encounter in traditional Shopify stores.
The one-page checkout is a long waited concept that Shopify has finally been able to avail for its Shopify Plus users on a trial basis.
It hasn’t got the official announcement tag yet. But, experts have predicted that Shopify will soon make an announcement, looking at users’ excitement regarding it.
One-Page Checkout – Pros & Cons
Now that you understand what One-page checkout is. It’s time you must acquire in-detail information on its pros and cons. It is to better understand this new add-on by Shopify for better future implementations.
Pros:
- Faster Processing
We have become impatient with every digital update, especially once we reach the final stage (Checkout) in an eCommerce site.
Hence, we always look for fast-forwarding options. In contrast, Shopify’s one-page checkout has come as a savior for Shopify Plus merchants.
It significantly reduces the browsing and average time the customer takes during shopping compared to multipage checkout.
- Boost Conversion Rates
Faster processing automatically leads to higher conversion rates. You can save customers ample time by simplifying one-page checkout in your Shopify store.
Once your customers start to purchase on your single checkout page, you will experience a boost in sales and revenue.
- Enhance Site Performance
Your site performance will automatically improve when you move from multiple pages to a single-page process.
With the increasing number of mobile eCommerce, Shopify one-page checkout sounds more convenient for enhancing user experience.
While multiple-page loading could take more than a minute on a mobile screen, single-page checkout will take a few seconds.
Users will get the advantage of browsing, shopping, and paying within a single scrolling line.
- Happy Customer
With faster processing and robust page loading, customers tend to become happy and satisfied with the one-page checkout.
It will attract shoppers to shop more, and your customer retention percentage will improve.
Cons:
- Long Scrolling Page
One often turns out to be your primary asset and sometime becomes a liability. By embedding one-page checkout in your Shopify App, you can reduce the multipage process and reduce users’ hassle.
But, in return, they will now have to deal with long-tail scrolling, which could annoy them. As a result, they might prefer to leave the site midway due to frustration, and it won’t be an excellent sign for you.
- Slow Page Loading
One-page checkout means more content and sections within a single page. It means the page loading time may increase at times.
If you have significant content sections with multiple HQ images, then you shouldn’t opt for it in the first place. You better focus on optimizing the overall content images of your website for it.
- Analytics Complexities
Running a page analysis is always considered a daunting task. With one page, it becomes more difficult as the tool must deal with numerous resources and content under a single URL.
Analytics becomes easier and streamlined on multiple pages with sections and content. But on one page, it will be different and might take longer than usual.
Procedure to implement One-page Checkout for Your Shopify Store
Follow the below steps to embed one-page checkout to your Shopify store
Step-1: – Log in to your Shopify Plus Account
Step-2: – Go to Online Store, then Themes
Shopify Plus doesn’t offer any checkout template choices. So you must use theme-based customizing to enable the one-page checkout option.
Step-3: – Make suitable changes in the HTML and CSS codebase and then Add a New Layout
A drop-down box will appear when you click the Add a New Layout option. There you must select ‘Checkout’ instead of ‘Theme.’
Step-4: – Edit Code (Liquid Code)
The mechanism will automatically generate the liquid code. Here, your role is over. You must hire dedicated Shopify developers for further proceedings.
They will customize it properly to create your desired One-page Checkout.
Shopify One-page checkout is specifically designed for the Shopify Plus Plan. However, you can implement it in your Shopify store using Third-party Applications.
You don’t need to upgrade to Shopify Plus, period.
Final Words
Shopify’s time-to-time experiments with clients’ expectations have led to many standard and advanced features in the platform.
The one-page checkout extension is another prime example of that. It still needs clearance from Shopify officials regarding its full-fledged implementation.
But, soon it will be available for the users. Although, many experts have predicted it won’t be as compatible and convenient as multipage checkout.
It will now be interesting to check its A/B testing results and how Shopify manages, making it the primary choice for all Shopify Plus users.
