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The carousel is designed in such a way that it catches the attention of most visitors. Moreover, the carousel is customised to reflect the content of the store. Apart from it, there are other regular features such as the grid, where the latest products on sale are advertised.
Then there are regular columns based on brands and categories to make the whole page user-friendly. The move into e-commerce is designed to boost sales, opening up a market not previously tapped with the company’s existing direct sales techniques.