Welcome back to the Shopify BFCM series 2020. Till now we have come up with three episodes to help you prepare for the upcoming BFCM shopping sale, 2020.
In the first episode, we discussed about the tips to prepare your Shopify hero home page for the sale. In the second episode, we shared 10 Shopify apps for the upcoming BFCM sale. In the third episode, we shared how to drive more sales with an organized collection page with Effective Filters.
Now, we are back with the fourth episode of the series. Let’s have a look at this one and see how useful it turns out to be for you.
Everyone is preparing for the upcoming BFCM sale 2020 and trying to make this sale a memorable one. Every business owner and the merchant’s primary goal is to grow their sales during this sale season. We are getting closer to the sale, and therefore, we should plan and prepare accordingly.
A great way to attract more customers and grow your sales during the sale season is by recalling your customers to make the sale by offering attractive deals and discounts to them.
Look at all the products and plan your deals and discounts in advance instead of putting a sale last minute. Providing great offers and discounts to your customers on sale is a strategic move to grow your sales and gain customer loyalty.
With the help of these discounts and offers, your shop will be more vibrant and lively, and you will take full benefit of this sale season. Customers will buy more when they across innovative discounts and offers. Such discounts and offers have always helped the online stores in earning high profits.
One thing to make sure is that you can’t provide offers and discounts on any product. Instead, every offer, discount, and deals should be well-calculated so that it doesn’t affect your overall profit margin.
You can choose the products you want to run a holiday sale on and schedule their start and end date. This way, when the sale season comes closer, you can offer these discounts instead of scrambling at the last minute. You can also find help in the Shopify App store to make scheduling sales easy.
There are various discounts and deals that the owners and merchants can use to recall their customers such as
- Percentage discounts such as 10% or 20% off on selected products
- Discounts or coupon codes on a certain amount.
- Buy one get one free offer
- Value-based discounts
- Multi-buys offer
- Free shipping on orders
- Free gifts and vouchers etc.
- Upsell and cross-sell for more sales
- Promotion message or banner displayed on the cart page.
When you offer discounts on the products, make sure to provide shareable discount links to make it easier for your customers to redeem the discounts and boost conversions.
As the Black Friday Cyber Monday sale is approaching, it is better to calculate the product discounts and send emails to your customers to let them know about what’s to come.
You can also post about discounts, offers, and deals on your social media. Email and social media marketing will build curiosity in the customers and encourage them to visit your store and benefit from the discounts at the earliest.
So, now is the time to begin! The sooner you start this, the more people will know about it, the more it will help you increase sales during the Black Friday Cyber Monday sale.