Congrats! You have launched your new Shopify store – that sounds fantastic! That means now you’re ready to get your pocket green.
However do you find it that easy to make your first sale? Is it really easy to drive immediate traffic?
We know the answer is big NO
The truth is that making a first sale and driving traffic is not easy. There’s no magic to get traffic on your newly launched online store. You need to do something that influences your target audiences. The initial crucial step is to create and promote brand image of your store.
To make the work a little bit easier, here are a few ways that will help you to get traffic for your newly launched Shopify store:
- Use Social Media/Paid Ads
Social media is rapidly becoming one of the fastest ways for online store owners to build an audience for their brand. It can standout as an immense source of traffic. Sign up for Instagram, Facebook, Twitter etc. and promote your store and products easily. Add social media icon to your store. Use PPC (Pay-Per-Click), it can work as a magic wand when it comes to promoting your products online. Google’s AdWords is popular PPC advertising way that allows you to place advertisements on most of the Google search result page.
- Offer Discounts
It can be a powerful tool to attract new as well as repeat customers to your store. If you’re really passionate to get your new store known, you can use discount offers on your website which will avail a good amount of traffic for you. Pop-up window is the great eye-catching option to highlight the discounts to customers. You may advertise such offers on all social media channels and these will redirect visitors to use the discount coupon only on your website.
- Provide Referral Link
When you start, offer your customers incentives (free shipping or discount on next order or surprise gift etc.) for referring their friends and family members. Provide referral codes and links to your customers that woild take their friends straight to your page. It is the most trustworthy form because any one trusts a referral more than trusting ads.
- Don’t Forget Email Marketing
Email marketing is the most preferred way to drive sales. It will not only help you to drive sales, but also enhance your relationship with customers. Start building your email list by including an email subscription form and send emails regarding coupons, new arrivals, special offers or other promotional ads to subscriber. Shopify has many email marketing tools you need to run email marketing campaigns easily. Choose the one that suits your business requirement and start promoting your brand easily.
Recently blogging becomes more important tool to attract traffic to the online store. Starting a successful blog is easy but it’s difficult to post constant blog with valuable content. Make sure to blog about your products and how to use your products. Also share your blog/article on social media as it will help you to improve your site’s ranking.
Use keywords in Meta title and description, brief product descriptions, image alt tag etc. to improve your search results. Optimizing your page speed, posting fresh content, building good strategy to get most of the research traffic, customer testimonials and other important steps will help you to stand out on search engines.
It’s All In Your Hands
Whatever you plan to do, do it Quickly! Good Luck!